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The Importance of adding ‘fresh’ content.

add new content on a regular basis

Content is King!

content is kingAdding new Content to your Website on a regular basis is important for SEO Purposes.If you are using WordPress CMS for your website you could use POSTS to add a weekly new Article to your Site. WordPress PAGES are more suited for static Content such as the Contact Us Page or the About Us Page and are not frequently updated.
If you are using the Joomla CMS the same applies. Just add new Articles and link them to the relevant Category.

1) It helps drive traffic to your website.

  • Your Customers could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
  • You could pay for traffic by buying an email list, blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know.
  • You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.

So, how can you drive any traffic? In short: blogging, social media, and search engines. Here’s how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?

Blogging can help solve both of those problems.

Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content was added.

Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.

So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.

2) It helps convert that traffic into leads.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free e books, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitor fills out form, submits information, and receives the free offer

If you scroll down in this blog post, you’ll see a call-to-action button.
That is how you turn that traffic coming to your blog into leads for your sales team.

Note: Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month.

3) It helps establish authority.updated your website content

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?

“Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
  • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.

4) It drives long-term results.

You know what would be cool? If any of the following things helped you drive site traffic and generate new leads:

  • Trip to Canary Islands
  • Going to the gym
  • Sleeping

Good news, though! That’s what blogging does — largely through search engines. Here’s what I mean:

Let’s say you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads.

It’s not done.

That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:

Website Maintenance Types

Website Maintenance including:

Monthly Specials

Add monthly specials to your website in a way that is easy for your customers to view, download or share with others.

Product Catalogue

Adding and removing products as old ones become obsolete and new ones become available. i also offer professional IMAGE OPTIMIZATION for you to keep and for future use.

Media Updates

Adding galleries, video or files to your website in a way that is easy for your customers to view, download or share with others.

Blog Posts

If you’re good at writing regular articles, but have difficulty adding it to the blog section of your WordPress website. We can help layout your blog posts better for maximum exposure.

WordPress Updates

Stop worrying about plugins being out of date, WordPress versions staying current or hackers taking your WordPress website offline. All of these great features are standard WordPress hosting perks.

Regular Updates

Need regular updates, SEO or additional website pages added to your website?
I can help with a few small changes, add custom graphics or a full new custom page layout.

Regular Website Maintenance is Important
  1. Keep Visitors interested
  2. Add new products, services, solutions or features
  3. Maintain your Google rankings
  4. Keep your website working well
  5. Keep up with changing technology
  6. Apply the latest Security Updates

Optimize for Google but also for Bing and Yahoo.

Admittedly, Google seems to be the most used Search Engines,but there are still some Users who prefer to use other Search Engines such as BING, YAHOO, DUCKDUCKGO or other less well known ones.

If you make a Search for your own Domain Name or Relevant Keyword to find your Site in those different Search Engines you will quickly see that your Position in each one will be different.

You might be Nr 1 on GOOGLE but only Nr 7 in YAHOO or Nr 10 in BING. Or you might be Nr 1 on BING but way down on the GOOGLE List.
I ran a short test with my own Website:

On other Search Engines and using other Search Words the Position might be and will be different.

Optimizing for Bing/Yahoo vs. Google

If you’ve decided that it’s time to focus a little more attention on optimizing for Yahoo and Bing, here’s a bit of good news – Yahoo search is powered by Bing, meaning you only end up optimizing for one extra search engine rather than two. Another helpful fact is that Bing and Google’s algorithms are similar in many ways.

For example, optimizing URLs and domain names for keywords and having a large number of high-quality, dofollow backlinks are equally important to Bing/Yahoo and Google.

However, that’s pretty much where the similarities between the two search engines end. As far as the differences, here are the main ones to worry about:

Website Type

While Google focuses on newer, commercial, or popular websites in its results, Bing tends to favor older websites with more official domain names such as .edu or .gov. What does all this mean? It means that Google is quick to offer up socially relevant sites whereas Bing is more likely to provide factually relevant information.

Flash Media

While Google has a hard time figuring out what to do about Flash media, Bing does a great job of indexing it, and offers extra credit for sites that use it.

Local

Local searches on Bing and Google will often have much different results, with Google’s often swaying in favor of larger, more established companies and Bing being more likely to show small businesses. Why? Because when you search for local businesses on Bing, it assumes that you want the most proximal, which isn’t always the big box store in town. Google, however, gives you the most credible, which often is the larger business.

Social

One of the things that sets Bing apart from Google the most is its approach to search by integrating social media. When searching on Bing, if a Facebook friend has recommended or rated the company or product mentioned in the search, the user can see it right away. Google hasn’t quite been able to integrate social media into their searches as well as Bing.

On-Page SEO

Google is much smarter than Bing when it comes to keywords. While Google is far more intuitive about the context of a page, Bing still relies heavily on keywords in page titles, meta tags, and on the page, which means that straightforward, specific keywords are the way to go for Bing SEO.

The Real Reason to Optimize for Bing and Yahoo

If you work with SEO, you know that the most important thing to optimize for isn’t Google, and it’s not Bing or Yahoo either – it’s the visitor. Ranking on the first page of any site is great, but if your site visitors aren’t interested in your website once you’ve drawn them there, then all your hard work was for nothing.

Once you’ve created a great, user-friendly website, you absolutely must optimize it for Google, Bing, and Yahoo so that your potential customers are given the opportunity to discover what you’ve created.
If you do not have the technical know-how nor the time or patience to optimize your Website I can help for a once off low Fee.Please contact me with your Project.

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