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The different types of Facebook Advertising (explained)

Facebook Advertising

Facebook Advertising comes in various flavors to suit your particular needs.

  • What are all the different Facebook ad types
  • What are the specifications for each ad type
  • What are some great examples of different Facebook ad types
  • Why it’s important to use the right ad type
  • What’s the best Facebook ad type to use

Traffic and Leads for Your Website

One of the most common purposes of Facebook Advertising is driving traffic to your website. This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them potentially buy your product, sign up for a newsletter, or participate in some other kind of lead generation. Here’s a breakdown of Facebook ads that help to drive traffic to your website.

Link Click Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

If you think about Facebook ads, you’re probably thinking about the Link Click Ads.

This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

These ads perform really well and have the side benefit of generating Likes for your page. Just remember to check the comments and reply to them for an engagement boost!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Video Ads

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.

Specs:
  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: up to 4 GB max
  • Continuous looping available
  • Video can be as long as 120 min., but most top-performing videos are 15-30 seconds

Boosted Page Posts

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

Every time you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post.

As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: unlimited
  • Headline: 25 characters
  • Link Description: 30 characters

The Boosted Page Post will look exactly like an ordinary Facebook post, with a “Sponsored” note on top of the ad.

Sales and Leads for Your Product or Service

If you’re running an e-commerce store or have multiple offers you’d like to promote, Facebook allows you to showcase a range of products and services in a single ad.Facebook has also developed ad types that allow users to submit their email or interact with your brand without leaving the Facebook platform. By not leaving the platform, load times are up to 10X faster! This makes for a great user experience and reduces the time (and often, money) required to acquire new leads.

Multi-Product (Carousel Ads)

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.

It is extremely useful for eCommerce advertisers looking to promote multiple products from their store, or for marketers looking to promote different posts and offers to see what works and attracts leads with their audience.

Specs:
  • Recommended image size: 1080 x 1080 or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Dynamic Product Ads (DPA)

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Right Column, Audience Networkm, Instagram

Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting!

Specs:
  • Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Facebook Lead Ads

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

Lead Ads are the perfect way for, you guessed it, getting new leads! This Facebook ad type allows people to download your content or sign up for your offer without leaving Facebook platform.

This makes the Lead Ads a perfect method for quickly getting a potential customers email address!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters
  • Context card can be in paragraph format, which has no character limit, or 5-bulletpoint format, which allows for 80 characters per bullet
  • Context card headline: 60 characters
  • Context card button: 30 characters
  • Privacy Policy and website URL links are required

Once a person has filled in the form, their email addresses will be stored on your Facebook ads account.

The easiest way to move the new leads from Facebook to your CRM system is to automate the entire process. That’s one more thing you can do when setting up your ad campaigns.

Canvas Ads

Supported placements: Mobile Newsfeed

Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.

With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 45 characters
  • Canvas has the following possible components:
  • Header with logo
  • Full-screen image
  • Text block
  • Button for offsite links
  • Image carousel
  • Auto-play video
  • Full-screen tilt-to-pan image
  • Product set

Collection Ads

Supported placements: Mobile Newsfeed

Facebook Collection Ads let you showcase multiple products that are being sold on your website.

This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way!

Specs:
  • Image Size: 1,200 x 628 pixels recommended
  • Image Ratio: 1.9:1
  • Your image may not include more than 20% text. Check how much text is on your image.
  • Headline: 25 characters recommended

Likes & Engagement for Your Page

Your choice of Facebook ad type should depend on your campaign objective – what you want to get out of the ad campaign. Two campaign objectives in particular help to increase the number of Likes on your Facebook Page and/or to increase the reach of the content you post on Facebook.Due to recent Facebook updates, the usual post on your page will only organically reach an average of 2-3% of your fan base. Promoting your posts is a great way to be sure that all your fans see your message.

Page Like Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

Page Like Ads are the go-to ads for increasing your page Likes. They can be displayed on all placements and include a visible call to action for users to immediately Like your page.

When advertising for Likes, remember that it’s not about getting the cheapest Likes, it’s about picking the right audience that’s interested in your page!

Bonus Tip: It’s very important to pick the right image to achieve great performances.

Page Post Photo Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed
Want to engage your page fans? This Facebook Ad Type has the most space to show your beautiful pictures!

Pick the right image and you’ll be flooded with comments and Likes.

You could also insert a link in the text description of the post, but don’t expect too much traffic from it.

Page Post Video Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed
Video Advertising drives high audience engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience.

With the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types!

Specs:
  • Ad copy text: 90 characters
  • Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
  • File size: up to 4 GB max
  • Video can be as long as 120 min, but most top-performing videos are 15-30 seconds
  • Audio: Stereo AAC audio compression, 128kbps + preferred

Page Post Text

Supported placements:Right Column, Desktop Newsfeed, Mobile Newsfeed

This ad format is focused on page engagement. However, there is very little reason to use it instead of the Page Post Photo ad – pictures simply perform better.

If you can, avoid this type of format as it’ll likely deliver lower engagement.

Mobile and Desktop Apps Install

Since the launch of its mobile application, Facebook has become one of the biggest players in the mobile advertising space. Mobile App Install ads present a unique opportunity to bring in new mobile app users on both Android and iOS.
If you’re trying to promote your mobile app, pay attention to these ad units, they are designed for that specific purpose.

Mobile App

Supported placements: Mobile Newsfeed

Mobile App Ads are the perfect choice to drive more installs to your mobile app. This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.

When using this Facebook ad format, you’ll have many additional targeting options to fine-tune your audience. For example, you’ll be able to choose which iOS/Android version you want the user to have, or if you only want to target mobile devices or also tablets, and if you want to target only users connected to a WiFi network.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters
  • Your image may not include more than 20% text. See how much text is on your image

Desktop App

Supported placements: Right Column, Desktop Newsfeed

This ad unit allows you to drive users to your Facebook app and make people engage with it.

Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters

Instagram Mobile App Ads

Supported placements: Instagram

Last but not least (not at all!), you can also advertise your mobile app on Instagram. This makes perfect sense as Instagram users are using the app on mobile, meaning that they might be more interested in downloading additional mobile apps.

You can select both photo and video ads for your Instagram Mobile App Ads.

Specs:

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • Caption: Text only, 125 characters recommended

Visitors for Your Store or Event

Let’s close our roundup of Facebook Ad Types with two units well suited to drive visitors to your physical event or store. It’s always more complex to measure results for offline promotions, but if used correctly and targeted well, these ads can perform really well.

Event Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

Facebook Events are a great way for event organizers to attract more visitors. If you want to boost the reach of your event, use this ad unit with the right targeting options.

According to the size and relevance of the event you’re promoting, you may want to limit the geographical reach of the ad to people living in the same city or region as the event.

Specs:

  • Recommended image size: 1920×1080 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Offer Claims

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

This ad type is perfect for brick-&-mortar store owners who want to attract more people to their stores.

Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details and terms of use.

Specs:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Offer title: Up to 25 characters
  • Ad copy text: Up to 90 characters

In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes.

Local Awareness Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

Another way to draw people’s attention to your store is by using the Local Awareness Ads. This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near your store.

You can include different call to actions like “Call Now” and “Send Message” to allow people to contact you more easily.

Specs:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters

And Now Let’s Get To Work

As you’ve seen, Facebook has a very broad offering of ad types that meet every need of your business. Whenever possible, we suggest you test different ad formats and see which ones perform better for you. This will deliver the best results at the lowest cost.For a complete overview of all Facebook ad types and specs, see this guide by Facebook.

All information correct at time of going public but facebook might change promotions, dis continue some or add new ones.You can verify the latest info on Facebook.

No More Google

Concerned about Privacy and Online Tracking by the Big Boys on the Internet such as Facebook, Google, Gmail and so on?

Admittedly I also use Google quite often out of sheer convenience but There are a few Alternatives out there.
Instead of using Google Maps for Websites (which do not work anymore anyway UNLESS you provide a Billing Account) you can use these Google Maps Alternatives.

Instead of using Google Chrome you can use these Alternatives.

Instead of using Google Search (which apparently tracks your Searches UNLESS you open a Private Window) you can use these Google Search Alternatives.

Instead of using Google Translate why not try one of these Alternatives which will work same or even better WITHOUT tracking you.

Instead of using Google Passwords you can try one of these Password Creation Alternatives.

Instead of using Google Analytics (a growing number of people are nervous about being tracked and giving the big G too much Info) you can try one of these Alternatives to Google Analytics.

Google Mail (Gmail). Does your email gets from A to B i.e. from you to your destination or does it get from A via G to B i.e. stored or intercepted somewhere BEFORE it gets delivered?? Instead of Gmail etc you can try these privacy minded email programs.

Google Maps Alternatives.

Do you know of any other Program which should be listed here? Please send me details and if suitable I will gladly add it.

Advanced Google Search Tips

google advanced search parameters

Don’t just google it.

Google Search can be utilized for SO MUCH More. Here are some Tips on how to do some advanced Google Searches.

It’s easy to take the common Google search for granted, but if you really think about it, you might appreciate it for what it truly is: crazy superhero magic.

Just by typing a few words, a single person can achieve near-instantaneous access to all of the world’s collected information. Want to know the capital of Moldova? (It’s Chisinau.) Who played the mean judge in Ghostbusters II? (Character actor Harris Yulin.) How long does it take Neptune to orbit the Sun? (164.79 Earth years!) The Answers are there , you just have to formulate the Question correctly.

As long as you have a connected device, you have the power to know just about everything thanks to Google. There are, of course, other capable search engines out there, but only one service is a widely accepted verb.

After two decades of refinement behind it, Google search has evolved into a complex and beautifully versatile technology. (And one that always works. Have you seen Google.com go down? That’s no easy accomplishment for the world’s most popular website.)

While you probably use it just about every day, there may still be a lot you don’t know about the old dependable Google search. If you have ever struggled to get the results you want, here are some tips you can follow to improve your Googling abilities.
Google Advanced Search

Use Google Search Modifiers

Google’s search algorithm is remarkably adept at returning the information you are looking for—even when you aren’t exactly sure yourself. But for those times when you know precisely what you need, you can refine your search results utilizing some basic modifiers. Here’s a short list of ones you should know:
Use “|” or “OR” to combine searches: You can use this modifier for when you want to get two separate, but related bits of information. Google usually ignores capitalization, however in this case, you need to use an all-cap’d “OR.” Google will return different results for capital city Tennessee or Spain than it does for capital city Tennessee OR Spain.

Exclude terms with “NOT” or a minus (-) symbol: Want to exclude certain terms from your search results? Use the logic operator NOT or the minus symbol to exclude all the terms you don’t want, i.e. best apps -android for results that omit roundups of top Android apps.

Use quotations to search for the exact order: Searching “Danny Devito hair” will only bring back results that include all those words, in that order. However a search for Danny Devito Hair (without quotations) will bring back a different set of results, which have all those words, but not necessarily in the order you searched for.

Use Google Search Qualifiers

Use Google Search Qualifiers

Google search also supports a variety of search qualifiers that will help to further filter your results. Here are a few good ones to know:

Search inside a single website: If you want results from within only one site, use site: followed directly by the site URL you wish to use. You must include the site’s domain, i.e. Google Photos tips site:manfredk.com and not Google Photos tips site:manfredk.com.

Search titles only: Use the search intitle: to look for words in the webpage title. For example grasshoppers intitle:gross will only return sites about grasshoppers that have “gross” in the title. Conversely, allintitle: will only return links with multiple words in the title, i.e. allintitle: cow meat yummy.

Search URLs only: Similar to the intitle: function, you can search only in the URL using inurl: or allinurl:.

Search text only: intext: or allintext: allows you to only search in the text of a site, as opposed to the title and URL, which the search algorithm usually takes into consideration.

You can use these terms in conjunction with each other or with the previously mentioned modifiers. Remember, the text you are searching for must follow directly after the colon with no spaces between them.

For a comprehensive set of search modifiers and qualifiers, you can check out this handy guide.

Search Google and set Time Restraint

Set Google Search Result Time Restraints

Looking for only the latest news about a subject or trying to find information relevant to a specific time frame? Use Google’s search tools on desktop and mobile to filter your search results. After you conduct a search, click “Tools” or “Search Tools,” depending on the interface, on the top right. Click “Any time” and the drop-down menu will let you narrow results to hours, weeks, and months, or even set a custom date range.

Perform an Advanced Image Search with Google

Perform an Advanced Google Image Search

You can use many of the aforementioned search refiners in Google image searches. However, you can get even more in-depth image searches by clicking over to Google’s advanced image search page, which allows you to search by image size, region, file type, and even for specific colors.

Perform a Reverse Image Search

Google supports “backward” image searches on most browsers. This function allows you to upload an image file and find information on that image. For example, if you uploaded a picture of the Eiffel Tower, Google (probably) has the ability to recognize it and give you information on the Eiffel Tower. Pretty cool. (And it works with faces, too).

In addition, a backward search can direct you to websites where the particular image appears, identify a work of art, or even show you images that are “visually similar.”

Just go to Google image search and click the little camera icon in the search bar. Here, you can upload an image (or enter an image’s URL) that you’d like to search. You can also simply drag and drop the image into the image search bar. And updated versions of the Chrome, Firefox, and Edge browsers will allow you to drag an image file directly into the search bar.

Do Math in Your Google Search Box

Whether you want to figure out a tip on a meal, or create a complex geographical rendering, Google search has you covered.

You can do basic calculations directly in the search bar. For example, searching 34+7 will prompt a calculator below the bar with the correct answer already filled in.

Conversely, you can also ask Google to solve math questions in regular language. For example, searching what is 3 times 7 will prompt the calculator and the correct answer. You can also ask things like what is 20% of € 67.42 and receive an answer (€ 13.50). You can even leave out the “what is” altogether.

And if you are a super math nerd, you can create interactive 3D virtual objects (on desktop browsers that support WebGL) just by plugging in an equation that uses “x” and “y” as free variables. Or, if you are like me and have long forgotten your high school geometry, you can just plug in different numbers along with some cos(x)s, sin(y)s, and tan(x)s and see what renders. It’s a lot of fun! For like four minutes.

If these more advanced math functions are actually something you can use for your everyday activities, Google has a much more in-depth mathlete-level explainer here.

Use Google Search as a Converter

Google will help you convert just about anything. Just try entering the basic information and hit enter. For simple conversions, say 38 Celsius in Fahrenheit, Google will not only tell you an answer (100.4, in this case), it will also provide an interactive conversion calculator for further converting.

After playing with this function, I found that Google will supply the answer for some pretty zany conversions, say 17.5 millimeters in light years (for the record, it’s 1.849751e-18 light years), and will still give you the interactive calculator.

Additionally, you can find up-to-date-ish currency conversion rates with just a few keystrokes (this function will also usually prompt an interactive calculator). The cool thing about this function is you don’t even need to know the official currency symbol ($, €, etc.) or ISO designator (i.e. USD for the U.S. dollar or GBP for the British pound)—Google’s algorithm is able to discern sentence-style queries. For example, a search for 38 dollars in Iceland returns the answer that (as of Sept. 25, 2018) $38 was equal to 4,200.14 Icelandic króna.

We should note that when converting currency, Google has a disclaimer stating that it cannot guarantee the up-to-date accuracy of its exchange rates. So, while this function may be useful when budgeting for your next overseas adventure, perhaps you shouldn’t rely on it as a go-to tool for all your international currency trading.

Search for related websites in google

Search for Related Websites in Google

We all have favorite websites that we like to frequent, but sometimes change is a good thing. If you’re looking for ideas on where to go next, Google has you covered. Just use the related: qualifier to show related results. This can be used with any word or phrase, but it works best if used with a website. Searching related:amazon.com brings up results including Walmart and Overstock. Searching related:google.com shows Yahoo and Bing.

Use Google to define Words

Define Words in Google Search

You can ask Google search to define unfamiliar words (or two-word phrases) using either the define: or definition: qualifier. This will prompt Google to return a card with the definition, pronunciation, and—when available—a detailed etymology.

Track Packages with Google

Track Packages in Google Search

You can track (most) packages in your search bar. Just paste it into search and Google will automatically recognize it and provide a link to the tracking page.

Search File Types in Google

You can also filter your search results by file types using the qualifier filetype:. So, if you wanted to find downloadable PDFs featuring llamas, you could search llama filetype:pdf. If you wanted to find downloadable Microsoft Word docs prominently featuring our llama friends, you’d search llama filetype:doc. You can find a comprehensive list of (occasionally obscure) searchable file types here.

Google Search With Placeholders

Did you ever try to think of a song lyric or famous movie quote, but couldn’t remember all of it? Well, Google has you covered. Just type as much of the phrase as you can remember, but place an asterisk (*) with a space on either side and Google will usually be able to fill in the rest (i.e. Frankly my * I don’t give a damn, I like * * and I cannot lie, or what is the airspeed * of an unladen swallow?)

Google Voice Search

To search by voice in your desktop browser, just click that little microphone in the search box. This feature works much better on mobile devices, where the “OK, Google” trigger is more intuitive. This function is only supported in the Chrome browser at this time.

Search for the Time

Type “time” into your desktop browser, and it will return a card with the up-to-date local time based on your IP address. More useful is the fact that Google also has the chops to provide the local time anywhere in the world by just searching time [any location], which could be the name of a country, city or (if it’s in the US) a ZIP code.

Search for Sunrise and Sunset

Want to know when the sun will rise or set in your neck of the woods? Just search “sunrise” or “sunset.” You can also search for the sunrise/set times in other locations, as well.

Search for the Weather

Simpler than simple, if you search “weather,” Google will present an interactive card with weather information courtesy of The Weather Channel. By default, a search for “weather” will prompt an info card for the location of your IP address.

However, you can also search weather [any location] and you can find the weather report for just about anywhere in the world, e.g. weather Toledo, OH or weather Kabul Afghanistan.

Real-Time Stock Quotes

Just type in any publicly traded company’s ticker symbol and Google will present real-time price information on that company, e.g. “GOOG” (for Alphabet), “AAPL” (for Apple), or “AMZN” (for Amazon). Most of the larger exchanges are in real time, though Google offers a comprehensive disclaimer for which exchanges are on a delay.

Check Flight Times

google search for flight times
Here’s a handy little tip. If you just type in a flight number, Google will return a card with updated flight times as well as terminal/gate information. If you’re looking to book your next flight, Google can also help. Check out Google Flights to find the cheapest flights online.

Find Local Attractions

If you travel for a living, you may occasionally find yourself in the middle of a strange city and not know what to do with yourself. If you’re the tourist-y type, Google has you covered. Just search [city name] attractions to prompt an info card with local attractions and relevant images. Click “More things to do” to open a map of the area with attractions marked on the map.

Listen to Podcast Episodes on Android

If you search for a podcast on an Android device, you’ll be able to listen to that episode right from your mobile browser. Great feature. I guess Google wants to pimp Android as much as possible, but there doesn’t seem to be a good reason why this feature isn’t available on desktop or iOS as well. People listen to podcasts throughout their day. Seems like a killer feature I’d like to have.

Save Images in Google Search for Later

In recent years, Google has introduced a Pinterest-like feature that gives users the power to save images in a central location to view later. Just click on any image in image search and tap the bookmark icon (). You can even add “tags” later to keep your images.

This feature works on desktop and mobile (via Chrome) and saves will sync across devices. To access saved images, click “View saved” on the top-right of Google image search results. On mobile, a floating “View saved” option will appear on the bottom right.

Flip a Coin

Need to make a decision, but don’t have a coin available to you? Google can help you out. Just search “flip a coin” and Google will give you a card with a flippable coin.

Google Search Easter Eggs

As we’ve detailed in the past, Google’s engineers apparently have a lot of extra time on their hands with which to implement all manner of Easter eggs and April Fool’s pranks. And why should Google’s main raison d’etre be left out of the fun? Here are just a few cool Easter Eggs you can uncover through search.

  • “askew” or “tilt” will tilt your screen; “unaskew” or “untilt” will set it upright again (or just reload the page)
  • “Atari breakout” and then clicking on “images” will begin a game of Breakout
  • “Festivus” adds a Festivus pole to the left side of the screen
  • “do a barrel roll” or “z or r twice” will cause the screen to do a 360
  • “Google in 1998” will make the page appear as Google did in 1998
  • “zerg rush” will cause a bunch of Google Os to attack the screen, which you can fight off by clicking on them.

How to start your (free) YouTube Channel

How-to-Start-A-Successful-YouTube-Channel-for-Your-Business

Start with the basics

The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.

  • Sign into YouTube and click on the user icon at the top right of the screen
  • Click on the gear icon to get to your account’s YouTube Settings
  • Click on Create a new channel
  • Then choose “Use a business or other name”
  • Add your Brand name and click create

Fill in the about section

Next, you’ll want to fill out your profile and channel description; this is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!

Channel your art

When you go to a YouTube channel, you’ll immediately be greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand.

You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point, as it’s going to be the first impression someone gets upon entering. Luckily, there are a great assortment of tools to get you started if you don’t happen to be a seasoned graphic designer. Friendly reminder: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB.

Know your market, know your content type

Since you’re starting a YouTube channel for your own business, you should have more than enough source material to work with, and you can approach your video content in more than one way.

If you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both! This way, your channel has a variety of content to consume, which can resonate with different viewers.

You should also create content that’s aimed at your target demographic of your business. The more that you cater to your target market, the more likely they will want to look into your business services.

Lights, camera, trailer!

Like your channel art, you’ll also want to create your channel trailer. Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video.

Upload your first (official) video

At this point, you’ve probably done a fair amount of research about your first video, and if you already have your channel trailer under your belt, you have a bit of practice as well! Now it’s time to take and say “action.”

Once you’re done filming and editing your first video, it’s time to upload it. Given that YouTube relies on video uploads, you’ll find the upload option at the top right of the screen when you log into your account.

You’re not done yet, though!

Optimize for search

When uploading a video, you’ll be asked to fill in a title, description, and tags. These are essential components to have your video easily discoverable in YouTube search, so don’t skimp on them!

Much like SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search. Fill these sections out to the best of your ability using keywords to describe the video and your business. A keyword-rich (but not heavy) title and description can go a long way and you’ll be able to see what works for your videos as you progress.

If your video is well optimized for YouTube itself, this can extend to search engines as well. As a Google-owned product, YouTube has tight integration with the search giant. If you play your cards right, you’ll find your videos ranking high on both YouTube and Google.

Stay consistent

Don’t expect success if you plan to create a YouTube channel, upload one video and then neglect it completely. Creating a successful YouTube channel takes time and effort, and viewers expect consistency from the channels that they subscribe to. After your first video, be sure to plan the next few videos ahead of time.

Unsure if you’ll have time to shoot a video every week or every other week? Not a problem! Take a day out of your schedule to shoot more than one video and release them on your own schedule.

Integrate your channel in your website and social

You have a website and now a YouTube channel. Great! Now it’s time to share your videos outside of YouTube and your website should be their first stop. Here are a couple of ways to showcase your videos on your website.

Front and center: Your videos take time and effort to create, so why not show them off? You can add your YouTube video to the home page on your website so it’s one of the first things that a visitor will see!

Blog all about it: If you have a blog on your website, then your YouTube videos have a home away from home now. You can embed them right into new blog posts and even tell your website subscribers by sending a newsletter!

Sync your website with your YouTube Channel or Playlist: You can easily add a YouTube feed to your Website. Every new video added to the channel or playlist you connect will be available on your Website!

Go Social: Take pride in your work and share your content on your business social networks. The more you share, the more exposure, and that’s what this is all about. Share it everywhere!

Engage with your community

YouTube wouldn’t be what it is today without viewers actively viewing and engaging with video content that businesses like yours and people like Whats On in Cyprus create, so make sure to engage back!

You need to build a community around your channel, and engaging with your viewers is a very important step. Reply to comments, ask and answer questions, and most importantly, listen to them! Your viewers want to watch your content, so remember to give them what they want.

With a well-nurtured community, you’ll likely get some free word of mouth advertising in the process, too.

Think about investing in YouTube ads

Ready to take things to the next level? At some point, you may want to look into investing into YouTube Advertisements to get your brand out there even further. Even if you’re not sure where to start, there’s a wealth of information available to you to get you where you need to go.

If you’re looking to target a specific age group, gender, interest, or location, YouTube Advertising can help you do it all.

It’s not imperative that you use YouTube ads, but it could very well be a suitable offering for your channel. Just remember that with the right combination of content and engagement, much of your growth will be organic. YouTube ads can just be the icing on the cake.

Analyze, optimize, repeat

Even the best can do better. Once you have a foothold on your channel, it’s time to get a bird’s-eye view of how it’s performing. YouTube Analytics will help you along the way and will guide you in the direction of how you may want to optimize your videos for the future.

Analytics will allow you to get insight on the people who are watching your videos, which allows you to hone into your target demographic even further. It’ll also give you a better idea as to why one video may have performed better than another. It’s a powerful tool for your budding channel.

Need help or too busy to set all this up?Contact Me!

Benefits of Using YouTube For Business

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.
Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy.
1. Tap Into The Horde of YouTube’s Traffic
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
1 billion people visit YouTube each month globally
100 hours of video are uploaded every 60 seconds to YouTube
According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

2. Marketing On YouTube Will Help You Get Found On Google
Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.
You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build back links to your site, meaning you get found on Google more often by people searching.

By utilizing YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.

3. Your Content Never Dies
Using YouTube for business can help you to re-purpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.
Re-purposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.

For example, this blog post, can easily be re-purposed into many formats including:

Podcasts
Infographics
Presentations
Video series

This approach enables you to create at least 4 pieces of content from just 1 idea, resulting in an engaged audience who can easily digest the information you provide for them.

4. Grow Your Audience Worldwide
This is one of the biggest benefits of using YouTube for business.
Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.
If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content.
In addition to this, if you include closed-captions on your videos, you can also reach new audiences as you are catering to people with different needs.
Research now shows that videos with closed-captions receive 4% more views and subscribers than those without.

5. Build Your Email List in YouTube
Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.
Use software that allows you to embed your sign-up form directly into YouTube videos. A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list, before they continue.
Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

6. Your Audience Will Promote You and Buy from You
Videos with a personal touch help to increase conversions. People buy from those they trust, and that trust is built by you relating to them on an emotional level.
Research now shows that, for professional services and general companies, if you are driving traffic to a landing page with a video of a person in the company speaking about the product or service, it can dramatically increase your list of leads and sales.

7. Target Your Audience with AdWords for Video
With Google AdWords for Video, you can get laser-focused access to your audience by advertising on videos your audience are more likely to watch and search for.

The biggest advantage of AdWords for Video is that you’ll only pay for engaged views.

An engaged view occurs when a viewer watches your ad for at least 30 seconds. In other words, if your video ad is skipped, you won’t pay anything.
The biggest benefit of AdWords for Video is the potential to grow your audience through ‘earned views’.
These views are free and are earned when someone who chooses to watch your video ad, then goes on to watch one or more videos on your YouTube channel within a 7-day period.

If someone watches 2-4 videos on your YouTube channel, they are far more likely to subscribe to your YouTube channel.
8. Make Money with AdSense for Video
Creating regular video content gives you the opportunity to earn some money directly from your videos, through Google’s AdSense for Video programme.
Facts:
Over 1 million content creators from 30 countries around the globe are earning money simply through YouTube videos
Thousands of channels are making six figures a year
You can use Google AdWords and AdSense for Video together to make some money back from your video campaigns too.

It works like this:

1) Viewer sees your video ad in another video and clicks on it.

2) You pay for that click as part of your campaign budget.

3) Viewer proceeds to watch your video, viewing the ads from other content creators that are enabled to display on your videos. (can be disabled)

4) Viewer clicks or watches those ads and you are paid 68% of the ad revenue.

This means that you can run AdWords campaigns for your videos, whilst making money by allowing others to advertise on your videos.

As you can see YouTube is a viable platform for growing your audience and business in a number of ways.

If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to grow

How to list your Business on TripAdvisor

Tripadvisor

First go to ThIS Link on the Tripadvisor Website
https://www.tripadvisor.com/GetListedNew
Then choose ATTRACTIONS OR ONE OF THE OTHER CATEGORIES. (Hotels, Restaurants, Holiday Rentals)

Fill out the Form as required:
Get Listed on Tripadvisor
Fill out the Contact Form as required:

Choose your Tour or Activity Types:
Get Listed on Tripadvisor

Get listed on Tripadvisor

Put any additional Info as required:
Additional TripAdvisor Info
At the end of all Info has been submitted you will get the “Thank you” Message.

Google Map does not work anymore?

Google Map Api Price Rise

Google Maps has introduced Billing

Do you have a Google Map on your Website to let your Customers know your Location?
Without a billing account the maps do not show anymore.
Under a certain amount of Views of the Map it is still free but Google insists now a Billing Account must be in place even though they might not charge you because you do not have many views.

If you’re using Google Maps as part of your web presence, whether that’s by embedding maps on your website or by building them into mobile applications, then you’re probably already aware that some or all are not correctly displaying anymore.
That’s because Google has recently announced the launch of its new Google Maps Platform, which “introduces changes to their products, pricing, and support to provide…greater flexibility, transparency, and control.” These changes will affect every individual and every company which is using Google Maps and its API to power functionality on their websites. That is why it’s so important to wrap your head around the changes and to understand what they mean for your business.

Google Maps Platform: What are the changes?

The changes to Google Maps kicked in on June 11th, 2018 and require users to create a valid API key for each of their web projects that use Google Maps to display data. You’ll also need to enable billing with a credit card in much the same way that you need to add your credit card details before you start running Google AdWords. Google says that by doing this, you’ll also be able to scale up and down more easily with less downtime and fewer performance issues on your website.

These new requirements mean that Google has stopped offering support for any requests that don’t include an API key. Now that these changes have taken place, calls to the Maps JavaScript API and Street View API return only poor quality maps with a watermark. Invalid requests to the Maps Static API, Directions API, Distance Matrix API, Geocoding API, Geolocation API, Places API, Roads API, and Time Zone API will all return an error.

For website owners, this means they’ll need to either redevelop their sites to use a rival service or create a billing account for Google Maps and an accompanying API key. They’ll also need to update the individual widgets on their website to ensure that they’re making all requests using their new API key.

Companies already complain

Of course, all of these changes mean that not everyone is happy. Web developers are having to call their clients up to ask for credit card details, companies are having to redesign their sites at the drop of a hat and Google itself is facing a backlash in the comments section of its blog. One user complained that “you can’t just take a service that’s been free for years and then start charging for it once everyone has committed to using it”.

The problem for Google is that 41% of internet users from across the globe use Google Maps, which means that making any type of change to the platform is automatically controversial. But with so many queries being made through Google Maps and no real way for the company to monetize it in the same way that they monetize their search results, the company was forced to provide more and more resources for free. Until now, at least.

These changes aren’t all bad, though. For example, Google has simplified eighteen different APIs into just three products: Maps, Routes, and Places. This will make it simpler for developers in the long run and also allow them to better structure their data and to ensure interoperability. These updates are deliberately designed to work immediately with no change required on the part of developers. Better still, some users will set aside from this issue.

Not all Google users will be affected

The new updates to the Google Maps API are designed with larger companies in mind, and users will be given access to $200 of free resources each month for Maps, Routes and Places. This will be enough for smaller sites and local businesses but will quickly be eaten up by larger companies who make more API requests through Google’s services.

These resources will only be provided after billing has been enabled and a valid payment method has been approved. It’s reminiscent of how Dropbox works in that a certain amount of resources will be provided for free and that you’ll only be charged if you go over them. If you’re hoping to rely on just the free resources, then you’ll need to consider how close you are to the resource limits. If you run out, then you’ll be charged automatically.

The truth is that everyone who uses the Maps API will be affected by the changes because they’ll need to generate an API key and enter their billing details. It’s just that not everyone will have to pay. It all hinges on how many resources you’re consuming.

Price change as a part of the major update

By now, you’re probably wondering what the new pricing structure looks like. The good news is that there’s plenty of resource usage allowed for free and that after this resource limit is reached, it switches over to your $200 of free resources. You’ll only be charged if and when you exceed both sets of resources.

Let’s take a look at what you can expect to pay.
Google Maps introduces Billing

Google Maps Pricing Chart
Originally published at zfort.com

What Is an SSL Certificate and Why You Should Care

ssl certificate

If you sell Products or Services on your Website OR collect Customer Information you should get a SSL Certificate to let your Users know THEIR Details are secure.Click here to order.or send contact me if you need more details.

As you have traveled around the web in your favorite browser, you may have noticed that some websites have “http://” at the beginning their address, while others have “https://” at the start of theirs.

Or, you may have noticed some websites show a green padlock in the address bar. What do all of these things mean? (Hint: the “S” stands for “Secure.”)

The differences in what you see in your browser’s address bar are quite important to the security of the data you are sending and receiving while connected to a website. If you’re not aware of how secure your connection to a website is, you are running the risk of having your valuable personal and business information stolen by the bad guys.

In this article, I’ll explain what an SSL certificate is, and why seeing that extra “S” in your favorite website’s address is a good thing. I’ll also share how you can protect any websites you own by installing an SSL certificate to protect your readers, just as manfredk.com does. Look up in the address bar, and you’ll see that green padlock, assuring you that your connection to my website is secure.

I’ll also show you how to tell whether or not the website you’re connected to offers secure browsing (for all of the most popular browsers), and what you can do to ensure you’re protected, even if your favorite website isn’t secure.

An SSL (Secure Sockets Layer) certificate is a digital certificate that certifies the identity of a website, allowing you to be sure the website you’re connecting to is the one you think you’re connecting to.

The SSL certificate also indicates that the information you send and receive from the website is encrypted, protecting it from any third party that may be attempting to monitor your online activities to steal your personal and business information.

An SSL certificate includes:

  • The name of the certificate holder
  • The serial number and expiration date of the certificate
  • A copy of the certificate owner’s public key
  • A digital signature from an authorized certificate-issuing authority

If a website has an SSL Certificate installed on their website, you’ll see a green padlock in your browser’s address bar. The website’s URL will also include “https://” instead of “http://”. In addition, depending on which browser you’re using, the word “Secure” might also display in the bar.

How Does a Website’s SSL Certificate Protect Me?

When you are connected to a website with an SSL certificate installed, your connection, and the information transmitted to and from the website, are encrypted.

What this means is that if anyone is “eavesdropping” on your internet activity, they can’t tell what your activity on that website is. This means they can’t harvest your login credentials or glean any of your account information.

HTTPS/SSL protection is an excellent security solution to protect sensitive personal and business information such as banking, credit card or shopping information. That is why banking, credit card and shopping websites make use of SSL to protect their customers’ information.

However, SSL certificates are also being used by other types of sites, such as social networking sites, to secure their members’ browsing sessions.

SSL is an excellent solution for securing:

  • Credit card transactions or other forms of online payment
  • Webmail servers, such as Outlook Web Access
  • Email client connections
  • Intranet-based traffic
  • File transfers over HTTPS and FTP(S)
  • Logins to applications and internet-based control panels

The best explanation I’ve ever heard to demonstrate the difference between connecting to a website that doesn’t use SSL to protect your connection and a website the offers SSL protection is that of a conversation in a restaurant.

If you’re sitting at your table having a discussion with a friend, anyone sitting nearby can eavesdrop and follow your conversation. However, if you and your friend conduct your conversation in an unfamiliar language – let’s say, Latin – nearby diners will likely be unable to follow the conversation (unless they hung out with Julius Caesar.)

SSL Certificates use public key cryptography. This type of cryptography uses two keys, a public key and a private key, made up of a long string of randomly generated numbers.

The web server uses the public key to encrypt data, while the private key is used by the user’s web browser to decrypt the information for displaying in the browser. The browser is the only thing that can decrypt the data.

How-Public-Key-Encryption-Works

Since the browser is the only thing that can decrypt the information from the server, even if a hacker or other interested party intercepts the information being transmitted and received, they will not be able to read the data, as it is locked by the cryptographic code.

The process works like this:

  1. The server sends a copy of its public key to the browser.
  2. The browser then creates a session key, encrypted with the server’s public key, and sends it to the server.
  3. The server decrypts the encrypted session key to get the symmetric session key.
  4. This creates a secure channel for the browser and server, as only they know the symmetric session key created for that specific session. (If the same browser connects the next day, the whole process would be repeated to create a new session key.

What all this means is that even if someone else is monitoring your internet session, they’ll be unable to steal any of your information. However, you should be advised that while an observer can’t detect your activities, they can still see which websites you are connecting to.

In April 2017, it was reported that Internet Service Providers would be allowed to monitor their customers’ online antics and then sell that information to advertisers to be used for targeted advertising.

If you’re concerned about this, and you really should be, you should subscribe to a VPN service, which will encrypt your entire internet connection, effectively shielding your online travels from the eyes of outsiders.

Users who regularly connect to the internet through unprotected Wi-Fi hotspots, like those found at your favorite coffee shop or your local Sam’s Club, should also be concerned as to which websites aren’t protecting them via an https:// connection.

Open hotspots are attractive to hackers as ways to intercept other users’ information, putting your personal info at risk. This is why you should always use a VPN to connect to Public Wi-Fi Hostpots.

What if My Favorite Website Doesn’t Offer SSL Certificate Protection?

If your favorite website doesn’t offer SSL Certificate protection for your connection, the first thing you should do is to never buy anything from that website or share sensitive personal or business information with the site.

Next, send an email to the site’s webmaster, customer support department, or guy or gal who gets things done, urging them to get an SSL certificate for their site.

Short term, Chrome, Firefox and Opera users can make use of the Electronic Frontier Foundation’s (EFF) excellent HTTPS Everywhere browser extension.

HTTPS Everywhere encrypts your communications with most websites, even if they do not currently support HTTPS encryption.

HTTPS-Everywhere

The extension rewrites requests to HTTP sites as HTTPS, encrypting all of the information that is sent to and received from the websites. This is also handy when navigating through websites that may offer HTTPS for some parts of their website, but don’t offer it in all parts, or link to other sites that don’t offer SSL certificate protection.

Sadly, Internet Explorer and Safari users are left out of the fun, as HTTPS Everywhere is not available for their browsers directly from the EFF. However, IE users do have an alternative available, as an independent development team has released an IE extension based on the HTTPS Everywhere project.

Safari users are SOL (simply out of luck), as EFF says the Safari extension API doesn’t provide a way to perform secure rewriting of HTTP requests to the more secure HTTPS method. While there have been rumblings about some development in this area, so far, nothing of substance has been released.

Should I Get an SSL Certificate for My Website(s)?

Readers who have their own website(s) – and who doesn’t these days? – are probably wondering if they should get an SSL certificate for their website. The decisive, end-all answer to that question is: “Maybe.”

Is it an E-Commerce Site?

Do you sell products or accept credit card payments directly on your website? If so, then you definitely need to put SSL in place to encrypt and protect your customers’ credit and debit card information.

That said, you might not need to put it in place on your entire website – perhaps only on the store or checkout pages. However, site-wide SSL protection does make your users feel a bit more confident about the privacy protections offered on your site.

​Do You Offer Memberships on Your Site?

Do you offer memberships to your website?
It doesn’t matter if those memberships are free or paid, if you require your readers to log in, perhaps to participate in forum discussions or to access premium content, you should put SSL in place to keep that login information safe from prying eyes.

​Is Your Site a Blog Fan Site or Another Type of ‘Vanity Site’?

If your website is simply a blog where you post items of interest to yourself (and hopefully others), you probably don’t need an SSL Certificate. If you’re not selling products or memberships directly from the site, there really isn’t much to protect (no offense).

​What Other Reasons Are There to Enable SSL?

Other reasons for changing your website to site-wide SSL protection include:
Trust

Visitors who visit your website to make a purchase or pay an invoice will be reassured when they see that little green padlock while they navigate through your site. This allows your customers to feel like their credit card and other information is protected from the bad guys.

Future Proof Your Site

Sure, you may not currently have need for SSL encryption on your website, but if you’re planning to grow your brand or business by offering products or memberships in the future, you’ll already have SSL in place to protect the whole shebang.

Get a Small Boost in Google Search Rankings 

Google began giving websites that use HTTPS encryption by default a slight boost in their search result rankings. While it isn’t a huge bump, a slight bump is better than no bump.

Are There Different Types of SSL Certificates?

Yes, there are different types of SSL certificates. The main types include single, multi-domain, wildcard and shared certificates.

A Single Domain Certificate allows for certifying one fully qualified domain name on a single certificate. This means a certificate used for a single domain – let’s say, www.manfredk.com – will allow security for any pages on www.manfredk.com/. This makes it easy for a small to medium-sized business to protect their website.

A Multi-Domain Certificate (MDC) allows owners to secure multiple websites using distinct domain names. An MDC can be used to secure “domain1.com,” “domain2.com,” “domain3.com” and so on. Up to 100 domains can be protected by a single certificate. Customers can add or remove domains at any time.

MDCs offer the advantage of making it easier to track SSL Certificate expiration dates, as opposed to a single certificate for each domain. MDCs also usually allow for cost savings when compared to buying individual certificates.

A Wildcard SSL Certificate allows users to secure a single domain and unlimited subdomains under that domain name. That means a wildcard certificate will protect “www.manfredk.com,” “users.manfredk.com,” “store.manfredk.com” and so on. Any subdomains added in the future will automatically be secured.

A Shared SSL Certificate has the advantage of usually being free, as your web hosting company is allowing you to use one of their SSL certificates.

While a shared certificate may be free, it might not be acceptable for many users, as shared SSL usually results in users seeing an URL like: “https://secure.webhostingcompany.com/~yourusername.” This could make your visitors a bit uncomfortable since they won’t be seeing your usual URL, and they may see warnings in their browser.

How Do I Purchase and Install an SSL Certificate?

When you’re ready to purchase and install an SSL Certificate on your website, there are a number of steps you’ll need to follow to make it all work. Depending on whether you self-host or use a web hosting provider, and who your hosting provider is, the process can either be a bit involved or simply a matter of a couple of clicks of a mouse.

The price you pay for an SSL certificate will range from free (yes, there are free certificate issuers) to hundreds of dollars. The price depends on where you buy the certificates and what type of certs you need. (See above for the various types of SSL certificates.)

While I will cover the basic steps required to buy and install an SSL certificate on your website, I highly recommend contacting your webmaster and/or web hosting service, as they will be able to tell you the exact process for successfully installing the certificate for your unique set up.

WikiHow also offers an informative “how-to” on installing an SSL Certificate on various server setups.

Overall, the steps are as follows:

  • Make sure your server is set up correctly and that your WHOIS record is up to date. (It needs to show the correct owner name, address and other information.)
  • Generate the CSR on the server.
  • Submit the CSR and other information to the Certificate Authority.
  • Have your company and domain validated.
  • Receive and install the certificate once it has been issued.

Sounds simple, right? There may be some bumps along the way, but it is a fairly straightforward process. As long as you have everything prepared ahead of time, it will go smoothly.

While it will probably be easier, and in many cases cheaper, to obtain your SSL certificate through your web hosting provider, there are other options. Certificate authorities you can obtain a certificate from include: Comodo, DigiCert, Entrust, Network Solutions and many more.

As I’ve stated before, pricing can vary greatly according to the vendor and the type of certificate you need, so be sure to shop around the reputable sources.

Also, there are free options for SSL certificates. Check with your web hosting provider or visit the Let’s Encrypt website.

Let’s Encrypt is a free Certificate Authority backed by some big names in the tech industry, which may just be sufficient for your needs. The website makes it simple to get started and lays out the steps you need to follow to install a certificate on your website.

Lets encrypt

Many web hosting providers work with Let’s Encrypt to provide easy-to-install SSL certificates. For many of the providers, installing SSL protection for a website is simply a matter of a few clicks of the mouse cPanel.

And, as easy as it is to enable SSL on compatible providers, it’s just as easy to turn off if you discover your site isn’t working correctly with SSL enabled.

SSL-Installed-Certificates

What Have We Learned?

As we’ve seen, an SSL Certificate is an important tool for protecting your privacy, as well as your personal and business data, from prying eyes. Websites that offer https:// connections, protected by an SSL Certificate, indicate that they are dedicated to protecting their customers’ activity while on their site.

It’s simple to tell when a website you’re visiting is protected by an SSL Certificate, as you simply look for the little green padlock or the word “secure” in your browser’s address bar. (If you’re not sure, look at the screenshots from earlier in this article, which show how each browser displays whether or not a website is secure.)

We’ve taken a look at the different types of SSL Certificates and what each of the types of certificates is best suited for when it comes to protecting a single website, or multiple websites, with the same certificate.

We’ve also learned how to get your website ready to install an SSL Certificate, and where we need to go to apply for one. In addition, we’ve covered how to install the certificate. Plus, if you’re on a budget, it’s good to know that there are ways to get a free certificate.

By reading this article, I believe you now have enough information to know when you’re protected by SSL while on other folks’ websites and how to protect visitors to your own websites.

If you sell Products or Services on your Website OR collect Customer Information you should get a SSL Certificate to let your Users know THEIR Details are secure.Click here to order.or send contact me if you need more details.

This article was first published on https://pixelprivacy.com/ All Credits to original Author!

The Importance of adding ‘fresh’ content.

add new content on a regular basis

Content is King!

content is kingAdding new Content to your Website on a regular basis is important for SEO Purposes.If you are using WordPress CMS for your website you could use POSTS to add a weekly new Article to your Site. WordPress PAGES are more suited for static Content such as the Contact Us Page or the About Us Page and are not frequently updated.
If you are using the Joomla CMS the same applies. Just add new Articles and link them to the relevant Category.

1) It helps drive traffic to your website.

  • Your Customers could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
  • You could pay for traffic by buying an email list, blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know.
  • You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.

So, how can you drive any traffic? In short: blogging, social media, and search engines. Here’s how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?

Blogging can help solve both of those problems.

Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content was added.

Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.

So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.

2) It helps convert that traffic into leads.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free e books, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitor fills out form, submits information, and receives the free offer

If you scroll down in this blog post, you’ll see a call-to-action button.
That is how you turn that traffic coming to your blog into leads for your sales team.

Note: Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month.

3) It helps establish authority.updated your website content

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?

“Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
  • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.

4) It drives long-term results.

You know what would be cool? If any of the following things helped you drive site traffic and generate new leads:

  • Trip to Canary Islands
  • Going to the gym
  • Sleeping

Good news, though! That’s what blogging does — largely through search engines. Here’s what I mean:

Let’s say you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads.

It’s not done.

That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while it may feel like day one or bust, in reality, blogging acts more like this:

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