Optimizing for Performance

Optimizing for performance is a step one should not overlook if you want to get the most of your new or existing website. I am going to break this guide up into sections for image optimization, minification and caching. By following this guide and taking care of the items mentioned you should be able to achieve a respectable gtmetrix PageSpeed & YSlow score.

Image Optimization

Missing this step will result in huge hits to your page speed score and could potentially cause your loading time to raise by a good amount depending on how careless you get.

Resizing: if you are uploading images directly from your camera, make sure you resize them first. Modern cameras can output images over 7000px wide with file sizes larger than 20mb!! Even if you are using a full width page on your Website, there is just no need for the image to be over 2000px wide.
Resize unnecessarily large images in your go-to program before uploading them. If you don’t have a premium image editing tool such as Photoshop, there are free solutions out there such as Gimp or Irfanview.

Compressing: After you have ensured the images you are using are not massively oversized – you need to verify that you are compressing or optimizing them properly for the web. If you use Photoshop, leaving the default quality setting on 100% is a big no no. The goal here is to balance the quality with file size – if you compress too much you’ll end up with undesirable artifacts, but leaving it too high could double or triple the file size for no reason. Here is a great article covering the topic in detail over at tutsplus.
Compressing plays a huge role is file size and thus download speed to your user. It’s also worth noting there are two solid WP plugins (Smush it & EWWW) which you can use to bulk compress images on your setup.

Minification

Minification removes all unused spaces in the theme asset files to make the size smaller. By default the files are shipped to be human readable with normal spacing and comments to help you understand if you wanted to inspect it and make modifications through a child theme.

Besides just removing spaces to reduce file size, mification through the plugin we recommend will also combine all the javascript & css files into one .js and one .css file. This reduces the number of requests your server has to make, thus yielding more page performance and greater PageSpeed scores.

Some Plugins will do the Job for you BWP Minify

The reason I suggest BWP minify over other solutions is because it’s free and provides great control over the minification process. There are other plugins out there that can get the job done – but keep you in the dark over the process and don’t allow you to configure the settings deeply.

W3 Total Cache

There are many different types of caching offered in W3TC, but in this guide we’re going to focus on the simplest and the only one used on the demos: browser caching. This will allow the theme assets to be cached on your users computer after initially downloaded, to save your server from having to serve them more than once. The result significant performance increases.

If you would like a quick overview on what caching is and the various types please check this resource.

In the “Browser Cache” tab of your W3TC plugin panel, ensure these settings are checked.

GZip Compression

If you are new to optimizing for speed you may be missing out on the easiest yet most impactful steps. Enabling gzip compression can reduce the size of the transferred response by up to 90%, which can significantly reduce the amount of time to download the theme files, reduce data usage for the client, and improve the time to first render of your pages. This means that by simply telling your server to use this feature, all theme assets will be drastically reduced in size.

In the “General Settings” tab of your W3TC plugin admin panel, scroll down until you see the browser metabox and ensure that gzip compression is enabled

Conclusion

As you can see, all of the above techniques are essential to ensuring high performance for your website – basically with any Theme or CMS System you use. Once you’ve leveraged these web standard recommended items, you will notice much higher performance and significantly higher scores in PageSpeed testers such as GTMetrix, YSlow etc.

Open Source Projects

Everybody knows Well Known Open Source Software such as WordPress (this Site is build with it) or Joomla Content Management System, but there are many lesser well known Open Source Projects for a variety of Purposes.

Notepad++

Notepad++ is a powerful, feature-packed text editor that more or less has everything Notepad needs but lacks (it can replace Notepad in Windows). It supports 27 programming languages, searches regular expressions, and supports syntax highlighting and folding, synchronized edits and views, and much more.

Pros

Loads of options: Behind a clean face and busy but efficient toolbar, Notepad++ is a wonder of features and options. One favorite: Default Directory has two choices, Follow current document and Remember last directory. Another: The “old, obsolete” desktop icon is a setup option.

Download Notepad++

Options to load: We could set Notepad++ not to use %APPDATA% but rather to load or write config files from the installation directory; this is handy when running Notepad++ from a USB device.

Plug-ins, too: Notepad++ comes loaded with useful plug-ins plus a Plug-in Manager. But we could also select a startup option to load plug-ins from AppData — a potential security issue that Notepad++ only recommends for experienced users.

Koken

Content management and web site publishing for photographers
Your images are your most important asset. Koken treats them with the attention they deserve by including a full-featured management interface that looks and feels like a desktop application.
Write about portfolio updates, inspiration, or anything that comes to mind. Images, videos, slideshows and content from Flickr, Instagram, Vimeo, SoundCloud and Twitter are a snap to display.
Download Koken

Clonezilla

Clonezilla is a partition and disk imaging/cloning program similar to True Image® or Norton Ghost®. It helps you to do system deployment, bare metal backup and recovery. Two types of Clonezilla are available, Clonezilla live and Clonezilla SE (server edition). Clonezilla live is suitable for single machine backup and restore. While Clonezilla SE is for massive deployment, it can clone many (40 plus!) computers simultaneously. Clonezilla saves and restores only used blocks in the hard disk. This increases the clone efficiency. With some high-end hardware in a 42-node cluster, a multicast restoring at rate 8 GB/min was reported.
Download Clonezilla

Mozilla Thunderbird E Mail Client

Thunderbird is a free email application that’s easy to set up and customize – and it’s loaded with great features!
Windows 10 comes with an email client built in, but a third-party client like Thunderbird is a far better choice for managing your messages. That’s because Windows Mail is online-only, so there’s no way to access your messages without an active internet connection.
Thunderbird lets you keep a backup of all your messages on your PC, in a location of your choice. That also means you have a fallback option for those occasions when you suddenly realise, with a sinking heart, that you’ve accidentally deleted something very important.

Thunderbird also helps you keen on top of your appointments, with support for multiple calendars, and includes an RSS reader so you can see the headlines at a glance as well. It’s extremely useful, and will save you the hassle of opening half a dozen browser tabs each morning to check your schedule, organize your inboxes, and find out what’s going on in the world.
Download Thunderbird

ClamAV

ClamAV® is an open source antivirus engine for detecting trojans, viruses, malware & other malicious threats.

Here Are 3 Good Reasons for Using ClamAV

  1. You have sensitive data on your computer and you want to lock down your machine as much as possible and make sure that nothing can affect your computer or your data.
  2. You dual boot with Windows. You can use ClamAV to scan all of the partitions and all of the drives on your computer.
  3. You want to create a system rescue CD, DVD or USB which can be used to troubleshoot for viruses on a friend’s Windows based computer.

Download ClamAV

PaintNet

Paint.NET is image and photo editing software for PCs that run Windows. It features an intuitive and innovative user interface with support for layers, unlimited undo, special effects, and a wide variety of useful and powerful tools. An active and growing online community provides friendly help, tutorials, and plugins.
Download Paint.NET

IrfanView

Far more than just a simple image viewer, IrfanView has evolved into a remarkable multimedia management and editing suite. If you have a hard drive full of photos that need organizing, converting and retouching, it’s the only tool you need.
IrfanView (which takes its name from its creator, Irfan Skiljan) is the wise old app of image viewers. In its 13-year lifespan it’s remained one of the most useful things you can put on your PC. It’s an excellent image viewer, but it’s capable of much more than that.
You can browse through your images quickly, or watch them as a slideshow. IrfanView also includes a feature-packed photo editor, a batch file converter, and a scanner interface. If that’s not enough, it’s also expandable via plugins.

IrfanView is easy to master thanks to its slightly old-fashioned but nonetheless practical interface. There are copious keyboard shortcuts to speed up everyday organization and editing tasks, and the directory view makes it straightforward to drill down through folders to find the images you want.

IrfanView’s 64-bit version is guaranteed to work faster and be more compatible with image files larger than 25MB.
Download IrfanView

SEO Analysis Tools

#1 WooRank

WooRank

WooRank is a freemium tool that provides an “instant website review.” Without a premium account, you are only allowed to generate a limited number of free reports, but you are able to view previously generated reports. Also, the tool currently offers a 7-day unlimited free trial, which gives you access to unlimited reviews.

Here’s the summary view from a WooRank report:

WooRank report

The report is divided into the following 8 sections:

  • Marketing Checklist – These are the most important action items for your site.
  • SEO – This section checks if the site is following various on-page and off-page SEO best practices (e.g., appropriate title and description, keyword consistency, backlink count, www/non-www canonicalization, XML Sitemap usage, etc.).
  • Mobile – The mobile version of your site is displayed, and the site’s adherence to mobile optimization best practices is evaluated.
  • Usability – This determines if your site is user-friendly by evaluating various usability best practices (e.g., the existence of a custom 404 page, above the fold content, structured markup, etc.).
  • Technologies – This section investigates miscellaneous aspects of the site (e.g., W3C standards compliance, speed optimizations, etc.).
  • Social – This quantifies your site’s popularity on social networks, and it reproduces various social data found elsewhere (e.g., profile information on Facebook, Twitter, Google+, etc.).
  • Local – This section presents your site’s listings in local directories (e.g., Yelp, Foursquare, etc.) as well as online reviews associated with those listings.
  • Visitors – This measures the site’s popularity based on various traffic estimates.

#2 SEO Site Checkup

SEO Site Checkup

SEO Site Checkup is a free SEO analyzer that analyzes your site (and an optional competitor) using 45 individual checks in 6 different categories. Based on the results of those checks, the tool generates a summary, which includes a numerical score for the site and a count of the failed checks:

SEO Site Checkup summary

Below the summary, the tool presents the results of the 45 checks using the following sections:

  • Common SEO Issues – This section includes a wide variety of SEO checks (e.g., keyword usage in important markup areas, an appropriate code to text ratio, the existence of a robots.txt file and an XML Sitemap, HTML standards compliance, SEO-friendly URLs, etc.).
  • Speed Optimizations – This covers various load performance-related checks (e.g., page size, compression, caching, minification, server speed, etc.).
  • Server & Security – This section identifies a few important hosting and security characteristics of the site (e.g., proper canonicalization, appearance on suspicious blacklists, providing unnecessary access or displaying potentially sensitive information, etc.).
  • Mobile Usability – This checks if your site is mobile friendly by providing a snapshot of what it looks like on mobile devices and looking for media queries.
  • Social Media – This section helps quantify the site’s social engagement by providing share counts for various popular social media sites.
  • Semantic Web – This tries to determine if the site is using structured data (e.g., schema.org microdata).

#3 Site Auditor

Site Auditor

Site Auditor is one of the SEO tools provided by Raven Tools as part of their Internet marketing solution. After you run Site Auditor on your website, the tool presents a report that summarizes its findings.

Currently, Raven Tools offers a 30-day free trial for Site Auditor (and all of their other tools).

Here’s an excerpt from a Site Auditor report:

Site Auditor report

The report is broken into 9 different sections:

  • Visibility – This summarizes your site’s visibility for search engines (e.g., which pages are blocked by robots.txt and/or robots meta tags, which pages cannot be found, and which pages return redirects).
  • Meta – This section identifies the site’s most important metadata and corresponding duplication (e.g., duplicate titles, duplicate meta descriptions, etc.).
  • Content – This presents important characteristics for your site’s textual content (e.g., title, link counts, word count, existence of internal duplicate content, etc.).
  • Links – This section lists information about the site’s internal and external links (e.g., anchor text, if the links are broken, if the links are no-followed, etc.).
  • Images – This shows your site’s images and corresponding metadata (e.g., filename, alt text, title text, size, etc.).
  • Semantics – This section offers information about the site’s headings (h1, h2, and h3 tags) and schema.org micro data (items and types).
  • Desktop Page Speed – This gives your site’s desktop page speed results: a numerical score and corresponding speed-related best practices (e.g., avoid page redirects, enable compression, reduce server response time, etc.).
  • Mobile Page Speed – This section displays your site’s mobile page speed results: a numerical user experience score, a numerical speed score, corresponding user experience best practices (e.g., size content to view port, size tap targets appropriately, etc.) and speed-related best practices.
  • Crawl Comparison – This compares different crawls of the site (performed at different times) to evaluate how the site’s issues are changing over time.

#4 HubSpot’s Marketing Grader

HubSpot Marketing Grader

Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Marketing Grader digs a little deeper into your company’s online marketing strategy.

Here is an example of a Marketing Grader report:

HubSpot Marketing Grader report

The report focuses on five areas of your company’s online marketing efforts:

  • Blogging – This section investigates your blogging activities (e.g., does your site have a blog, does it have social sharing buttons, etc.).
  • Social Media – This section evaluates your social media activities (e.g., are you using Twitter and Facebook, do you link to your profiles from the homepage, etc.).
  • SEO – This section checks a few important on-page and off-page SEO ranking factors (e.g., titles, descriptions, backlinks, etc.).
  • Lead Generation – This section analyzes the effectiveness of your landing pages (e.g., are you using forms to capture leads, are you using analytics software to measure your results, etc.).
  • Mobile – This section determines if the page is mobile-friendly (e.g., are you using @media queries or a mobile stylesheet, do you have a meta viewport tag, what does the page look like on mobile devices, etc.).

#5 Site Analyzer

Site Analyzer

Site Analyzer is another free SEO analyzer, and it presents 71 data points, which are organized into 5 groups. After you perform an analysis on your site, the tool presents an overview, which includes a global score as well as accessibility, design, texts, multimedia, and networking scores.

Here is an example of the tool’s overview:

Site Analyzer overview

The tool also presents an in-depth view for each of the overview sections:

  • Accessibility – This includes general data about the site (e.g., if compression is enabled, whether page caching is allowed, download time, etc.), URL optimization, server configuration (e.g., hosting environment, IP address, etc.), internationalization, mobile compatibility, and more.
  • Design – This section describes how well your site has implemented various HTML/CSS elements (e.g., meta tags, page segmentation, CSS elements, scripts, etc.).
  • Texts – This shows important text-related information such as a page’s title, text/code ratio, headings, keyword density distribution, and keyword usage.
  • Multimedia – This section is dedicated to images (e.g., the number of displayed images, the use of alt text metadata, etc.), Flash, frames, and icons.
  • Networking – This covers internal links (e.g., link counts and percentages, no-followed links, link attributes, etc.), indexation (e.g., existence of a robots.txt file and an XML Sitemap, indexed page counts for various search engines, etc.), and connections to popular social networks.

#6 SEO Workers

SEO Workers

This SEO analysis tool has been around for quite some time, and although it’s not the prettiest tool on the list, it’s still incredibly useful. After you evaluate a URL, the tool presents an analysis report, which is broken down into the following sections:

  • HTTP Headers Check – This section displays the HTTP headers that are returned in response to a request for the given URL.
  • Head Elements – The page’s most important <head> tags (e.g., title, meta description, etc.) are displayed along with helpful advice and corresponding videos.
  • Page Most Relevant Keywords / Keyphrases – This section presents the page’s most popular (based on keyword density) one, two, three, and four word keyword phrases.
  • The Page Displayed within Search Engine Results – This is an approximation of what the page will look like in the search engine results.
  • URLs Found in the Page – All of the page’s internal and external outlinks are displayed.
  • Keywords Found in the Anchor Tags – This section shows the anchor text used in each of the page’s outlinks.
  • Keywords Found in Image Alt Attributes – This is a list of the phrases used in alt text for the page’s images.
  • Heading & Phrase Elements – Each of the page’s heading and stylistic tags are shown.

#7 Lipperhey

Lipperhey

Lipperhey is not as popular as some of the other SEO analysis tools, but it still presents a lot of important information. Similar to previous tools, Lipperhey generates an SEO analysis report based on the URL you provide.

Here’s an excerpt from one of those reports:

Lipperhey report

The report provides a numerical score and 5 sections that cover the following topics:

  • Visitors – This estimates the number of visitors your site receives, and it helps quantify the site’s social engagement.
  • Indexability – This section summarizes the site’s indexability for search engines (e.g., does the site use a robots.txt file and an XML Sitemap, does the site avoid Flash and frames, etc.).
  • Hosting – This includes information about your site’s hosting infrastructure (e.g., server location, hosting IP address, www/non-www canonicalization, download speed, redirecting domains, etc.).
  • Design – This section previews how the site appears on mobile devices, and identifies a few other design-related elements (e.g., inline style elements, images, etc.).
  • On-Page SEO – This illustrates how well your site has optimized various HTML elements (e.g., title, URL, meta description, headings, etc.).

#8 UpCity Free SEO Report Card

UpCity SEO report card

UpCity offers a free website grader that analyzes a site and presents its findings in an SEO report card. This report card displays a numerical score, which is generated based on the site’s adherence to 18 best practices in the following 6 categories:

  • Rank Analysis – This category identifies whether or not the site is ranking in Google and Bing for the targeted keyword.
  • Link Building – This section checks if the site is receiving a sufficient number of backlinks.
  • On-Site Analysis – This simply checks if the targeted keyword is being used in the homepage’s title and body.
  • Website Accessibility – This category ensures that the site’s homepage loads quickly and is accessible to search engines.
  • Trust Metrics – This section checks if the site is reasonably well established.
  • Current Indexing – This simply checks if the site is being indexed in Google, Bing, and Yahoo!.

#9 Seoptimer

Seoptimer

Seoptimer is a free SEO analysis tool that investigates a given URL’s on-page SEO ranking factors. After you analyze a URL, the tool presents a summary of the most important action items. Then, it displays its analysis results, which are broken down into the following 7 categories:

  • HTML Header – This shows the most important HTML <head> elements (e.g., title, meta description, etc.).
  • Body Content – This section lists important HTML <body> elements (e.g., headings, images, etc.).
  • Internal and External Links – This presents the page’s internal and external outlinks.
  • Additional Files – This section identifies the site’s robots.txt file and XML Sitemap.
  • Social Media Signals – This displays the number of shares for the URL on Facebook and Google+.
  • HTTP Headers – This section shows the HTTP response for the URL.
  • Domain and Server – This presents information about the page’s Web server (e.g., IP address, name servers, etc.).

How to maintain your Mailbox Quota

Most users today make use of multiple devices to view e-mails, which include PC, Tablet and Cell Phone.
You might check your Email at Work on the Office Computer but also later want it available at home on your Laptop or Phone.
In order to ensure mail is available to all devices you need to configure an IMAP service as opposed to POP3. The older POP3 mail client (Outlook, Thunderbird etc.) collects and then deletes the mail from the server and then stores the mail on the local PC. This is great news for the server as it ensures the mailbox quota (account disk space usage) is efficiently maintained and can never really get full, however the problem with this concept is that when the PC downloads and deletes the mail, the tablet or phone will obviously not have access to this mail.
In the early days of email and as the popularity of mail grew, so did the POP3 mail client features like Pegasus Mail, Thunderbird, Outlook Express and so on. They introduced features like “Download Mail Headers”, “Delete mail after X days” and “Leave a copy of the mail on the server”, which today still exist and are used widely as ways of maintaining the mailbox quota.

One of the main differences between IMAP and POP3 is that POP3 is essentially limited to the Inbox, while IMAP is able to manage all folders.

IMAP as a service being more advanced uses the server as a storage repository for mail. The PC/tablet/phone essentially synchronizes with the mail on the server and allows the user to view/move/delete. Herein lies the problem for many users as a general hosting account default mailbox quota is 250Mbyte. Once the quota is exceeded mail is rejected and the sender receives a kickback message saying “Mailbox quota exceeded”.

There are a few ways to manage the mailbox and its associated folders, but if you are a user that has multiple devices and you are reliant on mail it would be wise to find the best way to manage the space allocated to your mailbox.

If you want quick and easy mail and most of the time work on the mail via PC, POP3 with a setting like “Delete mail after 7 days” would probably be ideal. If you travel around, are very reliant on mail and often require access to all mail in all folders via phone, tablet or PC, IMAP is what you will need.

If your IT consultant doesn’t know the difference between POP3 and IMAP please DON’T let them setup your devices. Often the local cell shop guys don’t have a clue as to what they are doing regards mail account setup or the available space limitation and management of the space, so please get someone who has some idea.

Here are some video tutorials on Outlook that gives some good information:


Quick video on how to move mail to local storage in Outlook 2010.


A useful video on setting up Outlook features.
Depending on the Version of your Outlook Email Client or the actual Email Client you are using your Areas might look slightly different but in essence they all do the same.

Car Rental Website Design

Car Rental Website Design with WordPress

The Most Popular & Responsive Car Rental WordPress Themes

Car Rental

car-rental-most-popular-wordpress-theme
Car Rental is a high quality WordPress theme for those who wish to construct an amazing car rental website. The layout is streamlined and intuitive, as this product promises to bring more people to your site. Your color choices are not limited, allowing you to design a page that matches your vision. Car Rental also includes some awesome extensions such as analytics, SEO, Page Builder and Backup. These can expand any site’s capabilities, improving its general performance. Due to the SEO extension, you can now obtain a better spot on search engine rankings. This will surely increase your popularity
More info / Download

BeTheme

betheme-car-rental-wordpress-template
BeTheme is a WordPress product that never fails to impress. Its developers claim it as their Magnum Opus, and it’s easy to see why. This theme incorporates a powerful Options Panel, allowing users to edit every single element of their site. Customization is not only possible, it is encouraged. Your car rental website will surely turn some heads.
More info / Download

Bridge

bridge-automotive-wordpress-theme
In order to give you the best chance of success, Bridge was optimized for search engines. This will guarantee better exposure, as you will obtain a higher position on search engine rankings. If you wish to learn more about Bridge, you can easily access the theme documentation source. It contains relevant information regarding the product’s features, and it can guide you through the installation process.

Customizable Google maps can point potential customers in your direction, making it easier to find any car rental service. Retina support is offered, and site content will look amazing on high resolution Retina displays. Page administrators are given complete control over post typography, as they can select from a large roster of available fonts. Most options can be changed from the Admin Panel, which remains highly intuitive and easy to navigate, despite its power.
More info / Download

Web Application Firewall Setup (WP)

What IS the Wordfence Web Application Firewall?

The Web Application Firewall stops you from getting hacked by identifying malicious traffic, blocking attackers before they can access your website. Powered by the Threat Defense Feed, it is automatically updated with new firewall rules that protect you from the latest threats. Even if you are running a vulnerable plugin or theme, Wordfence will protect you from being hacked by blocking attacks based on known and constantly updated attack patterns.
Wordfence protects you from new and emerging threats

The Wordfence Forensic Lab is constantly adding new firewall rules to the Threat Defense

Setup Process

When the Wordfence Web Application Firewall is first installed, at the top of WordPress admin pages, you will see “To make your site as secure as possible, take a moment to setup the Wordfence Web Application Firewall.”

When you click the “Click here to configure” button, the setup page will detect the server configuration for your site. You should not need to change this option, but you can, if you know that your server configuration is not detected correctly. Click the Continue button.

The next page may recommend downloading one or more files (.htaccess and .user.ini) for backup purposes, in case your host does not support this setup. You can upload the backup files to your site if there are any problems. Once you have downloaded the files, you can click Continue to complete the setup.

On some hosts, you may have to wait up to 5 minutes, for the change to take effect.

Solutions to Error Messages and Setup Issues

SiteGround and other hosts without .user.ini support

If the “Click here to configure” button still appears after completing setup and waiting about 5 minutes, your host may not use the typical configuration files, such as .user.ini.

On SiteGround other other similar hosts that use cPanel:

  1. After attempting the installation, click the “Click here to configure” button again
  2. Look at the line that says something like: auto_prepend_file = ‘/home/username/public_html/wordfence-waf.php’
  3. Copy the “path” that appears between the quotes – yours will be different. In this example: /home/username/public_html/wordfence-waf.php
  4. Go to your site’s cPanel, and click the PHP Variables Manager icon
  5. Click the link that says “public_html”
  6. Enter “auto_prepend_file” as the variable name, and paste the path that you copied
  7. Turn on the checkbox “Apply changes to all sub-directories” and click Save

If the site will not load properly, check the path you pasted to be sure there are no extra letters, quotes, slashes, etc. in the PHP Variables Manager. If it still will not work, you can try deleting the path and saving the settings, to return the site to its previous state and try again.

Using php.ini with multiple sites on a single hosting account

If you have multiple sites on a single hosting account and need to use php.ini like in the cases above, you may need to add a similar php.ini file for each additional site, in each site’s subdirectory. In this case, you may also need to add code like this in each additional site’s .htaccess file, to tell PHP which php.ini file to use:

SetEnv PHPRC /home/user/public_html/sitename/php.ini

You will need to adjust the path for your site and the site’s directory name, before adding this to the .htaccess file. If the subdirectory site’s .htaccess file already has a similar line, this change may not be needed.

Note: Some hosts may require PHPRC to show the path without “php.ini” at the end.

Other security plugins

Some security plugins can change permissions of files and directories. If you have a security plugin that does that, you can temporarily turn off those options, run the firewall setup, then re-enable those options. When these features are enabled, you may see the messages in the Error messages section.

Error messages

If you see error messages about file permissions, check if you have another security plugin that changes permissions, and temporarily set the files or directories to be writable. If you have previously set file permissions manually, make sure that the web server user can write to these files or directories temporarily.

This only needs to be done during the initial firewall setup process, so you can re-enable other security measures after setup is complete.

Possible error messages include:

  • We were unable to create the wordfence-waf.php file in the root of the WordPress installation
  • This means that new files cannot be written to the main folder of your site
  • We were unable to make changes to the .htaccess file.
  • Check to make sure that the .htaccess file can be written by the web server user, and then try the process again
  • We were unable to make changes to the .user.ini file.
  • Some server configurations need this file in addition to .htaccess
  • Some hosts may use a different filename
  • If you don’t already have the file mentioned in the message, make sure the main folder of the site is writable

Each of these issues can be solved by temporarily disabling permissions changes made by other security plugins, or by manually adjusting permissions.

Other installation issues

If you have other security measures that prevent the necessary files from being updated, or if you have manually set file permissions, you can set up the firewall manually. When you click the “Click here to configure” button, follow the directions at the bottom of the page below the Alternate Method heading.

Depending on your server configuration, you may be prompted to create wordfence-waf.php, and edit or create .htaccess or .user.ini files in the site’s main directory.

Still need help?

If you cannot complete the setup and the steps above do not help, you can contact me, or order a paid customization.

Keywords-Where and how best to use them.

SEO-Optimized-Keywords

Best place to put keyword

Where your keywords are placed on a page is very important. For example, in most search engines, placing the keywords in the Title of the page or in the Heading tags will give it more relevancy. On some search engines, placing keywords in the link text, the part that is underlined on the screen in a browser, can add more relevancy to those words.

Top place to put keyword

  • Keywords in the <title> </title>tag(s).
  • Keywords in the <meta name=”description”>
  • Keywords in the <meta name=”keyword”>
  • Keywords in <h1> or other headline tags.
  • Keywords in the <a href=”http://yourcompany.com”>keywords</a> link tags.
  • Keywords in the body copy.
  • Keywords in alt tags.
  • Keywords in <!– insert comments here> comments tags.
  • Keywords contained in the URL or site address, e.g., http://www.keyword.com/keywordkeyword.htm.

Title tags

Used to define the title for the page that will be displayed in the title bar of the web browser while accessing the page. It must be inside of <head> </head> tag. The Title tag is the best place for your keyword.

Several points for a well optimizing title tag.

  • A title tag should be 50 to 60 characters
  • Put your most important keyword.
  • Avoid duplicate contents to put as a keyword

H1 Tag

The H1 tag is a most important place to put you keyword within your Article. You can use multiple H1 tags.

Meta Tag

The Meta Tag is also a good place to put your keyword. Meta Tags must be used within <head></head> tag.

Example

<meta name="description" content="Online tutorial for html" />

Example

<meta name="Keyword" content="html" />

Image Name and alt tag

Images are often a valuable addition to your website. It is important to give the Images relevant Names AND alt Tags. For example: Some Users just upload Images from their Camera with Names such as DSC1010.jpg. That name does not say nor mean anything to both Users and Search Engines. A better name would be “front-view-of-luxury-larnaca-apartment.jpg”.
(Do not use spaces, if the Image Name MUST have spaces, use either underscores or hyphens to connect the words.)
Search engines cannot read your images so you need to give relevant titles and alt attributes for images which make sense. If you do not provide alt tags the file name of the Image will be shown.
Always put keyword at the place of alt attribute.

Reverse Image Search

reverse_image_search

Reverse Image Search – A Useful Google Tool.

reverse-image-search-using-google-imagesSay, you found a really nice Apartment to rent but it is behind a “PayGate” (meaning you cannot get the Owners Details before registering and paying something to the Listing Service.)
The same Owner might have listed the Apartment on other Sites at same or different Prices with or without Commission added.
You could download and save an Image from the “PayGate” Website and copy it into Google Images or TinEye
If the same Image is listed somewhere else it will show you where.

This Tool is also useful for spotting fake and fraudulent Apartment Listings.
If a Listing for a Rent seems to good to be true, use the Reverse Image Search and if the Image comes up on other Sites with a different Address or other Details you can be sure it is a fraudulent Listing.

Other Uses include:

  • Find Names of Unlabeled Products
  • Find Recipes from Images
  • Hunt down Celebrity Names
  • Spot Fake Social Media Accounts and Posts
  • Track Down Wallpapers and Higher Resolution Originals
  • Find Where Your Own Artwork Is Being Used
  • Identify Plants, Animals, and More

I am sure there are some other uses the Reverse Image Search can be useful for.

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