Facebook LikeJacking

likejacking

And NO, Starbucks isn’t giving away free vouchers on Facebook
1. Via a Webpage
“Likejacking” is a Facebook-specific version of an attack called “clickjacking.” The purpose of the attack is to get you to click items on a webpage without your knowledge.

Facebook attackers present a web page that actually has two layers. The back layer is designed with a Facebook “Like” button configured to follow your mouse cursor. The front layer shows whichever lure you are unfortunate enough to be tricked by. No matter where you click on the webpage, whether it be “One of the craziest ways to eat a banana” or “101 Hottest Women in the World,” you are actually clicking the Facebook Like button and further spreading the spam.

The earliest instances of likejacking seemed to be a proof of concept that the attack would actually work. Since those first attacks, likejacking has evolved into a money-making scheme through a technique called affiliate marketing. Affiliate marketing pays the affiliate for every person who views an ad, signs up for a service or registers on a given site. We have yet to see these attacks lead to malicious content, but it is only matter of time until they do.

One reason this attack works is that Facebook does not require any confirmation when you click the Like button. Though confirmation would not entirely prevent the attack, it would complicate the attack and potentially discourage its active exploitation.

Users should carefully review their wall posts if they were tempted by and clicked through one of these scams. 
Reviewing installed Facebook applications periodically is also a smart idea to defend against many of the ways users are victimized on Facebook.

2. Via a Facebook Post

Here are a few common examples of likejacking:

  • An image of a sick or injured child with text claiming that Facebook will donate € 1.00 toward the child’s care for every like.
  • A false offer for a free voucher or gift card. These have included offers of € 50.00, € 100.00 and € 250.00 give-aways from certain well known mostly international Companies.
  • A bogus offer for a free iPad, iPhone or other popular electronic device.
  • An image of an attractive young woman along with a compelling message such as “The Prom Dress That Got This Girl Suspended From School.”
  • An Invitation to help some abandoned or mistreated animal.

Unfortunately these Posts play on peoples emotions and are therefor fairly effective.

To protect yourself from likejacking, security experts recommend that you use caution in clicking, liking or sharing posts and be extremely skeptical about any free offers.

A list of Social Media Sites.

List of social networking sites

Everybody knows the big Social Media Sites such as #Facebook, #Twitter, #LinkedIn, #Reddit or #Instagram, but there are MANY smaller Sites catering for specific Topics.

If you are following a specific topic or are interested in a certain Niche Industry, there might be a Social Network for your Interest.
This list is by all means  exhaustive. If you know of any other Social Media Networks which should be included here please leave a Comment We will add it if suitable. (This list does not contain Dating Social Media Sites.)
(more hyperlinks will be added soon)

NameDescription / FocusRegistration
Academia.eduSocial networking site for academics/researchersOpen
About.meSocial networking siteOpen
aNobiiBooksOpen
AsianAvenueA social network for the Asian American communityOpen
aSmallWorldEuropean jet set and social elite worldwideInvite-only
AthlinksRunning, swimmingOpen
Audimated.comIndependent musicOpen
BeboGeneralOpen to people 13 and older
Biip.noNorwegian communityRequires Norwegian phone number
BlackPlanetBlack AmericansOpen
Bolt.comGeneralOpen
BusuuLanguage learning community (headquartered in Madrid, Spain)Open
BuzznetMusic and pop-cultureOpen
CafeMomMothersOpen to moms and moms-to-be
Care2Green living and social activismOpen
CaringBridgeNot for profit providing free websites that connect family and friends during a serious health event, care and recovery.[26]Open to people 18 and older[28]
Classmates.comSchool, college, work and the militaryOpen to people 18 and older[31]
CloobGeneral. Popular in IranOpen
CommongroundEnvironmental and property due diligence professionalsOpen
CouchSurfingWorldwide network for making connections between travelers and the communities they visit.Open
CozyCotEast Asian and Southeast Asian womenOpen
CrunchyrollAnime and forums.Open
CucumbertownNetworking for cooksOpen
CyworldGeneral. Popular in South Korea.Open
DailyStrengthMedical & emotional support community - physical health, mental health, support groupsOpen
deliciousSocial bookmarking allowing users to locate and save websites that match their own interestsOpen
DeviantArtArt communityOpen to people 13 and older
Diaspora*Decentralized, user-owned, open source, nonprofit, privacy aware, generalOpen
DisaboomPeople with disabilities (amputees, cerebral palsy, MS, and other disabilities)Open
Dol2dayPolitic community, social network, Internet radio (German-speaking countries)Open
DontStayInClubbing (primarily UK)Open
Draugiem.lvGeneral (primarily LV, LT, HU)Invitation only
doubanChinese Web 2.0 website providing user review and recommendation services for movies, books, and music.Open
DoximityU.S. Physicians and medical doctors.U.S. physicians only
DreamwidthBlogging.Open
DXY.cnChinese online community for physicians, health care professionals, pharmacies and facilitiesOpen
ElftownCommunity and wiki around fantasy and sci-fi.Open, approval needed
ElloGeneralInvite only while in beta
ElixioBusiness executives jet set and global elite.Invite-only
English, baby!Students and teachers of English as a second languageOpen
Eons.comFor baby boomers and mature internet users age 40 and beyond.Open to people age 40 years and older
eToroSocial investing, financeOpen
Experience ProjectLife experiencesOpen
FacebookGeneral: photos, videos, blogs, apps.Open to people 13 and older
FetlifePeople who are into BDSMOpen to people "of legal age to see adult content"
FilmAffinityMovies and TV seriesOpen
FilmowMovies and TV seriesOpen
FledgeWingEntrepreneurial community targeted towards worldwide university studentsOpen to university students
FlixsterMoviesOpen to people 13 and older
FlickrPhoto sharing, commenting, photography related networking, worldwideOpen to people 13 and older (Yahoo! Login)
Focus.comBusiness-to-business, worldwideOpen to people 13 and older
FotkiPhoto sharing, video hosting, photo contests, journals, forums, flexible privacy protection, friend's feed, audio comments and unlimited custom design integration.Open
FotologPhotoblogging. Popular in South America and SpainOpen
FoursquareLocation based mobile social networkOpen
FriendicaDistributed, federated, privacy aware, open source, generalOpen
FuelmyblogBlogging communityOpen
FyuseA spatial photography app and website which lets users capture and share interactive 3D images.Open
Gab.aisocial networking service created as an alternative to social networks like Facebook, Twitter and Reddit.Open
Gaia OnlineAnime and games. Popular in United States, Canada and Europe. Moderately popular around Asia.Open to people 13 and older
GamerDNAComputer and video gamesOpen
Gapyear.comTravel social networkOpen
Gather.comArticle, picture, and video sharing, as well as group discussionsOpen
Gays.comSocial network for LGBT community, guide for LGBT bars, restaurants, clubs, shoppingOpen, global
Geni.comFamilies, genealogyOpen
GentlemintCommunity for sharing and discussing all things manlyOpen
GetGlueSocial network for entertainment.Open
GirlsAskGuysCommunity where people help each other by sharing their experiences & opinions.Open
GogoyokoFair play in music - social networking site for musicians and music lovers.Invite only while in beta
GoodreadsLibrary cataloging, book lovers.Open
GoodwizzSocial network with matchmaking and personality games to find new contacts. Global, based in France.Open
Google+GeneralOpen to people 13 and older [120]
GovLoopFor people in and around government.
GrindrFor gay and bisexual men.[122]Open
Grono.netPolandOpen
HabboGeneral for teens. Over 31 communities worldwide. Chat room and user profiles.Open to people 13 and older
hi5General. Popular in Nepal, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America. Not very popular in the United States.Open to people 13 and older.
Hospitality ClubHospitalityOpen
HotlistGeo-social aggregator rooted in the concept of knowing where users' friends are, were, and will be.Open
HR.comSocial networking site for human resources professionals.Open
Hub CultureGlobal influencers focused on worth creation.Invite-only
IbiboTalent-based social networking site that allows users to promote themselves and discover new talent. Most popular in India.Open
Identi.caTwitter-like service popular with hackers and software freedom advocates.Open
Indaba MusicOnline collaboration for musicians, remix contests, and networking.Open, global
InfluensterOnline product sampling and review platform.Open, global
InstagramA photo and video sharing site.Open to anyone 13 or older
IRC-GalleriaFinlandOpen to Finnish speaking people 12 and older
italkiLanguage learning social network. 100+ languages.Open, global
ItsmyMobile community worldwide, blogging, friends, personal TV-shows
JaikuGeneral. Microblogging. Owned by GoogleOpen to people 13 and older
JiepangLocation-based mobile social network. In Chinese languageOpen
Kaixin001General. In Simplified Chinese; caters for mainland China usersOpen to the general public
KiwiboxGeneral.Open to people 13 and older
LaiBhaariMarathi social networkingOpen
Last.fmMusicOpen
Late Night ShotsMessage boards, member profile pages, spotting other membersInvite-only
LibraryThingBook loversOpen to people 13 and older
LifeknotShared interests, hobbiesOpen to people 18 and older
LinkedInBusiness and professional networkingOpen to people 14 and older[168]
LinkExpatsSocial networking website for expatriates. 100+ countries.Open, global
ListographyLists. AutobiographyOpen
LiveJournalBlogging. Popular in Russia and among the Russian-speaking diaspora abroad.Open (OpenID)
LivemochaOnline language learningOpen
MakeoutclubGeneralOpen
MastodonMicro-blogging
MEETinGeneralOpen
Meetup (website)General. Used to plan offline meetings for people interested in various activitiesOpen to people 18 and older
MeetthebossBusiness and finance community, worldwide.Open
MillatFacebookGeneral, created in response to Facebook [180]Open
MindsFree, open source, decentralized, and based on a foundation of transparency and privacyOpen
mixiJapanOpen
MocoSpaceMobile community, worldwideOpen to people 14 and older
MOGMusicOpen to people 14 and older
MouthShut.comSocial network, social media, consumer reviewsOpen
MubiAuteur cinemaOpen
MyHeritageFamily-oriented social network serviceOpen
MyspaceGeneralOpen to ages 13 and older.
Nasza-klasa.plSchool, college and friends. Popular in PolandOpen
NexopiaCanadaOpen to people 13 and older [201]
NingUsers create their own social websites and social networksOpen to people 13 and older
OdnoklassnikiConnect with old classmates. Popular in Russia and former Soviet republicsOpen
Open DiaryFirst online blogging community, founded in 1998Open to people 13 and older
OUTeverywhereGay/LGBTQ communityOpen
PatientsLikeMeOnline community for patients with life-changing illnesses to find other patients like them, share their data with others, and learn more about their condition to improve their outcome.Open to people 13 years and up
PartyflockDutch virtual community for people interested in house music and other electronic dance music.Open to people 18 years and up
PingstaCollaborative platform for the world's internetwork expertsInvite-only, only Internet experts
PinterestOnline pinboard for organizing and sharing things you loveOpen
PlaxoAggregatorOpen
PlayfireComputer and video gamesOpen to people 13 and older
Playlist.comGeneral, musicOpen to people over 13
PlurkMicro-blogging, RSS, updates. Very popular in TaiwanOpen
PoolwoSocial networking site from IndiaOpen
QuoraQuestions and answersOpen
QzoneGeneral. In Simplified Chinese; caters for mainland China usersOpen to the general public
RaptrVideo gamesOpen
RavelryKnitting and crochetOpen
RenrenSignificant site in China. Was known as 校内 (Xiaonei) until August 2009.Open
ReverbNation.comSocial network for musician and bandsOpen to people 16 and older
Rooster TeethSocial network and community siteOpen to people 13 and older
RyzeBusinessClosed
ScienceStageScience-oriented multimedia platform and network for scientistsOpen
ShareTheMusicMusic community. Sharing and listening to music free and legallyOpen
ShelfariBooksOpen
Sina WeiboSocial microblogging site in mainland China.Open
SkoobCollaborative social network for Brazilian readersOpen
SkyrockSocial network in French-speaking worldOpen
SocialVibeSocial network for charityOpen
Sonico.comGeneral. Popular in Latin America and Spanish and Portuguese speaking regions.Open to people 13 and older
SoundCloudRepository of original music pieces and networking.Open
SpacesRussian social network targeted to mobile phone usersOpen
Spot.IMA service for webmasters to add social networking functionality to their websitesOpen
Spring.meSocial network for meeting peopleOpen to people 13 and older
Stage 32US-based social network and educational site for creative professionals in film, television and theater
StreetlifeUK based. Links members according to where they liveOpen
StudiVZUniversity students, mostly in the German-speaking countries. School students and those out of education sign up via its partner sites schülerVZ and meinVZ.Open
Students Circle NetworkA social network connecting students, teachers and institutions to course resources, study groups and learning spaces.Open
StumbleUponStumble through websites that match users' selected interestsOpen
TaggedGeneral.Open
TalkbiznowBusiness networkingOpen
Taringa!General (primarily Argentina)Open to people 13 and older
TermWikiLearning / languages / translation - 1.2 million terms in more than 1300 subjectsOpen
The SphereA private online social luxury network with exclusive personalized servicesInvite-only
TravellerspointTravelOpen
TsuGeneralOpen
tribe.netGeneralOpen
Trombi.comFrench subsidiary of Classmates.com
TuentiSpanish-based university and high school social network.Open
TumblrMicroblogging platform and social networking website.Open
TwitterGeneral. Micro-blogging, RSS, updatesOpen to all ages [286]
TyltedMobile social game network[288]Open to people 14 and older
UntappdBeer check-in social network.[291]Open
UplikeGeneralOpen
VKGeneral, including music upload, listening and search. Popular in Russia and former Soviet republics.Open
Vampirefreaks.comGothic and industrial subcultureOpen to users 13 and over
ViadeoGlobal social networking and campus networking available in English, French, German, Spanish, Italian and PortugueseOpen
VirbSocial network that focuses heavily on artists, including musicians and photographersOpen
VoxBloggingOpen
WattpadFor readers and authors to interact and e-book sharingOpen
WAYNTravel and lifestyleOpen to people 18 and older
WeeWorldTeenagers - 9 to 17Open to ages 10 and older.
We Heart ItImage-based social network focused on inspiration, expression and creativityOpen
WellwerCommunity without borders, where sharing is everything.Open to people 13 years and older
Wer-kennt-wenGeneralGeneral
weReadBooksOpen
WooxieBlogging and micro-bloggingOpen
WriteAPrisoner.comSite networking inmates, friends, familyOpen to people 18 years and older
XangaBlogs and "metro" areasOpen
XINGBusiness (primarily Europe (Germany, Austria, Switzerland))Open
Xt3Catholic social networking, created for World Youth Day 2008Open
YammerSocial networking for office colleaguesMust have company email
Yelp, Inc.Local business review and talkOpen
Zoo.grGreek web meeting pointOpen

The different types of Facebook Advertising (explained)

Facebook Advertising

Facebook Advertising comes in various flavors to suit your particular needs.

  • What are all the different Facebook ad types
  • What are the specifications for each ad type
  • What are some great examples of different Facebook ad types
  • Why it’s important to use the right ad type
  • What’s the best Facebook ad type to use

Traffic and Leads for Your Website

One of the most common purposes of Facebook Advertising is driving traffic to your website. This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them potentially buy your product, sign up for a newsletter, or participate in some other kind of lead generation. Here’s a breakdown of Facebook ads that help to drive traffic to your website.

Link Click Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

If you think about Facebook ads, you’re probably thinking about the Link Click Ads.

This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

These ads perform really well and have the side benefit of generating Likes for your page. Just remember to check the comments and reply to them for an engagement boost!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Video Ads

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.

Specs:
  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: up to 4 GB max
  • Continuous looping available
  • Video can be as long as 120 min., but most top-performing videos are 15-30 seconds

Boosted Page Posts

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

Every time you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post.

As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: unlimited
  • Headline: 25 characters
  • Link Description: 30 characters

The Boosted Page Post will look exactly like an ordinary Facebook post, with a “Sponsored” note on top of the ad.

Sales and Leads for Your Product or Service

If you’re running an e-commerce store or have multiple offers you’d like to promote, Facebook allows you to showcase a range of products and services in a single ad.Facebook has also developed ad types that allow users to submit their email or interact with your brand without leaving the Facebook platform. By not leaving the platform, load times are up to 10X faster! This makes for a great user experience and reduces the time (and often, money) required to acquire new leads.

Multi-Product (Carousel Ads)

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.

It is extremely useful for eCommerce advertisers looking to promote multiple products from their store, or for marketers looking to promote different posts and offers to see what works and attracts leads with their audience.

Specs:
  • Recommended image size: 1080 x 1080 or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Dynamic Product Ads (DPA)

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Right Column, Audience Networkm, Instagram

Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting!

Specs:
  • Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Facebook Lead Ads

Supported placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram

Lead Ads are the perfect way for, you guessed it, getting new leads! This Facebook ad type allows people to download your content or sign up for your offer without leaving Facebook platform.

This makes the Lead Ads a perfect method for quickly getting a potential customers email address!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters
  • Context card can be in paragraph format, which has no character limit, or 5-bulletpoint format, which allows for 80 characters per bullet
  • Context card headline: 60 characters
  • Context card button: 30 characters
  • Privacy Policy and website URL links are required

Once a person has filled in the form, their email addresses will be stored on your Facebook ads account.

The easiest way to move the new leads from Facebook to your CRM system is to automate the entire process. That’s one more thing you can do when setting up your ad campaigns.

Canvas Ads

Supported placements: Mobile Newsfeed

Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.

With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 45 characters
  • Canvas has the following possible components:
  • Header with logo
  • Full-screen image
  • Text block
  • Button for offsite links
  • Image carousel
  • Auto-play video
  • Full-screen tilt-to-pan image
  • Product set

Collection Ads

Supported placements: Mobile Newsfeed

Facebook Collection Ads let you showcase multiple products that are being sold on your website.

This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way!

Specs:
  • Image Size: 1,200 x 628 pixels recommended
  • Image Ratio: 1.9:1
  • Your image may not include more than 20% text. Check how much text is on your image.
  • Headline: 25 characters recommended

Likes & Engagement for Your Page

Your choice of Facebook ad type should depend on your campaign objective – what you want to get out of the ad campaign. Two campaign objectives in particular help to increase the number of Likes on your Facebook Page and/or to increase the reach of the content you post on Facebook.Due to recent Facebook updates, the usual post on your page will only organically reach an average of 2-3% of your fan base. Promoting your posts is a great way to be sure that all your fans see your message.

Page Like Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

Page Like Ads are the go-to ads for increasing your page Likes. They can be displayed on all placements and include a visible call to action for users to immediately Like your page.

When advertising for Likes, remember that it’s not about getting the cheapest Likes, it’s about picking the right audience that’s interested in your page!

Bonus Tip: It’s very important to pick the right image to achieve great performances.

Page Post Photo Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed
Want to engage your page fans? This Facebook Ad Type has the most space to show your beautiful pictures!

Pick the right image and you’ll be flooded with comments and Likes.

You could also insert a link in the text description of the post, but don’t expect too much traffic from it.

Page Post Video Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed
Video Advertising drives high audience engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience.

With the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types!

Specs:
  • Ad copy text: 90 characters
  • Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
  • File size: up to 4 GB max
  • Video can be as long as 120 min, but most top-performing videos are 15-30 seconds
  • Audio: Stereo AAC audio compression, 128kbps + preferred

Page Post Text

Supported placements:Right Column, Desktop Newsfeed, Mobile Newsfeed

This ad format is focused on page engagement. However, there is very little reason to use it instead of the Page Post Photo ad – pictures simply perform better.

If you can, avoid this type of format as it’ll likely deliver lower engagement.

Mobile and Desktop Apps Install

Since the launch of its mobile application, Facebook has become one of the biggest players in the mobile advertising space. Mobile App Install ads present a unique opportunity to bring in new mobile app users on both Android and iOS.
If you’re trying to promote your mobile app, pay attention to these ad units, they are designed for that specific purpose.

Mobile App

Supported placements: Mobile Newsfeed

Mobile App Ads are the perfect choice to drive more installs to your mobile app. This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.

When using this Facebook ad format, you’ll have many additional targeting options to fine-tune your audience. For example, you’ll be able to choose which iOS/Android version you want the user to have, or if you only want to target mobile devices or also tablets, and if you want to target only users connected to a WiFi network.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters
  • Your image may not include more than 20% text. See how much text is on your image

Desktop App

Supported placements: Right Column, Desktop Newsfeed

This ad unit allows you to drive users to your Facebook app and make people engage with it.

Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters

Instagram Mobile App Ads

Supported placements: Instagram

Last but not least (not at all!), you can also advertise your mobile app on Instagram. This makes perfect sense as Instagram users are using the app on mobile, meaning that they might be more interested in downloading additional mobile apps.

You can select both photo and video ads for your Instagram Mobile App Ads.

Specs:

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • Caption: Text only, 125 characters recommended

Visitors for Your Store or Event

Let’s close our roundup of Facebook Ad Types with two units well suited to drive visitors to your physical event or store. It’s always more complex to measure results for offline promotions, but if used correctly and targeted well, these ads can perform really well.

Event Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

Facebook Events are a great way for event organizers to attract more visitors. If you want to boost the reach of your event, use this ad unit with the right targeting options.

According to the size and relevance of the event you’re promoting, you may want to limit the geographical reach of the ad to people living in the same city or region as the event.

Specs:

  • Recommended image size: 1920×1080 pixels
  • Image ratio: 1.9:1
  • Ad copy text: Up to 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Offer Claims

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

This ad type is perfect for brick-&-mortar store owners who want to attract more people to their stores.

Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details and terms of use.

Specs:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Offer title: Up to 25 characters
  • Ad copy text: Up to 90 characters

In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes.

Local Awareness Ads

Supported placements: Right Column, Desktop Newsfeed, Mobile Newsfeed

Another way to draw people’s attention to your store is by using the Local Awareness Ads. This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near your store.

You can include different call to actions like “Call Now” and “Send Message” to allow people to contact you more easily.

Specs:

  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Text: 90 characters
  • Headline: 25 characters
  • News Feed description: 30 characters

And Now Let’s Get To Work

As you’ve seen, Facebook has a very broad offering of ad types that meet every need of your business. Whenever possible, we suggest you test different ad formats and see which ones perform better for you. This will deliver the best results at the lowest cost.For a complete overview of all Facebook ad types and specs, see this guide by Facebook.

All information correct at time of going public but facebook might change promotions, dis continue some or add new ones.You can verify the latest info on Facebook.

How to setup your Facebook Shop.

You’ve probably heard it time and time again: You need to get on Facebook.
So, what’s one of the spots online that people spend the most time?
Correct: FACEBOOK
In fact, Facebook users spend an average of 20+ minutes per day on the popular social network.

That’s quite a bit of time considering this happens on a daily basis. Not to mention, many of us can think of our personal experiences of spending way too much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it’s time to take advantage of Facebook as a selling platform – well not a fully fledged one like Shopify or your OWN E-Commerce Website but certainly with a lot of Traffic.

If you aren’t already aware, you have the ability to create a Facebook shop page and directly sell items to your followers.
You can see my own Shop (as example) here
Before I start it goes without saying
You need a to have a Facebook BUSINESS PAGE (not just a Profile)!
You need to be logged in.

Step 1: Go to Your Facebook Page and Add a New Section

The first step is to navigate to your Facebook Business page. Obviously, you need to be logged into the business page and have admin privileges, but once you go to your timeline you can see a button called Add a Shop Section. It’s located just below the cover photo, to the right.

A popup reveals itself, so you should click Add Shop Section once again.If you do not see SHOP then look for ADD NEW TAB and choose SHOP

Agree to the merchant terms and policies and click Continue.

Step 2: Setup Your Shop Details

Another popup comes up asking about some business details. Start by punching in your business email address. I would recommend checking the box that uses the email for custom service inquiries. This way, any questions that people have are sent to that account.

Towards the bottom of the popup, you should punch in your business address, including the street name, city, state and zip code.

Step 3: Configure Your Payments

You have two options for accepting payment through your Facebook store. The first is processing the payments through the Facebook page. The other involves redirecting customers to another website, like your online shop or website.

Since the most convenient for your customers is to have them check out on Facebook, that’s what we recommend.

Once you select that you’d like to have a checkout on Facebook, proceed by filling in your business information. US users can set up an account through Stripe or PayPal. If you’re located outside of the US, you can arrange an alternative payment method with your customers, such as a bank transfer or cash upon delivery.

Anyway, right above the area that asks for your business address, it talks about setting up your payment system. Click on the link that says to connect to an existing Stripe account. If you don’t currently have a Stripe account, Stripe will send you an email to set one up. That’s after you configure your entire store.

Logging into a current Stripe account is pretty simple. Facebook walks you through the steps to connect the two platforms together.

Note: The PayPal option is still being rolled out, so some business page users won’t see it yet. 

Step 4: Finish Your Shop Setup

Once your Stripe account is completely connected, it should redirect you back to the primary Facebook business page. Click on the Finish Setup button to complete filling in the rest of your business information.

This is a fairly simple process, and it all depends on the type of business you run. Once you walk through the final steps the Facebook page becomes live for you to start selling. This doesn’t mean you have anything to sell just yet, but your shop page is configured and your payment platform is ready to start accepting purchases.

Step 5: Add a Product to Your Facebook Shop

Now that you’re ready to start selling, let’s talk about how to add a few products that people can look at and consider buying.

You should see a Shop tab on your Facebook business page. Click on this tab to reveal a box that asks you to add a product. Select the Add Product link to move forward.

Click on the Add Photos button to insert product images that reveal what your product looks like. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook page. After you upload the photos you’ll need to select the Use Photos button to make them live.

A Product Details area shows up after you’ve included the photos. Once again, this all depends on the type of products you’re selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use on your ecommerce shop.

If your item has different color or size options, or just about any other variant you could think of, click on the Edit Variants link to configure the variants offered through the product. In addition, you can also include shipping methods, pricing and other content like product categories.

Step 6: Managing Your Products

When you’ve uploaded a certain amount of products, you’ll see each of them placed in a list for you to click on and modify. From the list view, you can see an image of the product, pricing and whether or not the product is visible to the public.

If you have any questions about building your Facebook Shop, contact me.
I can build a Facebook Shop for you. Facebook Shops are free to set up my fee is for Online Time only.
I would also need your login details and of course your Product and Business Details to be able to add them. Once your Shop is set up you can either change your Passwords and/or carry on adding Products yourself.

If you have a Page outside the US, you can add one of the following two shop types: Message to Buy or Check Out on Another Website. The Check Out on Facebook shop type is only available for US pages at the moment.

Why you need a Facebook PAGE (not PROFILE)

With over a billion active users each month on Facebook, you may have heard that every company, whether you’re large or small, should consider getting on the social network bus.

“I don’t get it!” you might be saying. “How does posting silly pictures and telling people what I ate for lunch help grow my business? Besides, my time is already maxed out.”

True, Facebook is rife with silly status updates that can drive us crazy. But let’s look past all that and focus on the people behind the updates.

Who are these people? They’re existing and potential customers, and on Facebook, you can get up close and personal with them. They’re an important source for growing your business and probably the best advocates – as long as you stay in touch and keep them happy. After all, happy customers lead to referrals to new happy customers, right? Happiness all around – we like that!

Not convinced? Chew on this: Of all the major social network platforms like Twitter, LinkedIn, Google+ and Foursquare, Facebook is by far the most popular based on sheer number of users. It gets 526 million+ who visit the site daily.

Still not sure if Facebook is right for your biz? How about five more reasons?

1. Strengthen customer relationships

With a business Facebook page, you can interact with prospects and customers in a way that they’re already familiar with. People share their likes, interests and activities on Facebook, and with your business page, you also can share news, photos and videos.

When someone checks you out on Facebook and “likes” your page or comments on a post, they’re showing that they want a relationship with your company. And they could potentially create great word-of mouth referrals to their friends. With all this “liking” and posting going around, you’ve got a ton of personal info to create targeted marketing campaigns (like promotions, deals and events) to groups of people based on specific interests that are relevant to your business.

For example: A person eating at a restaurant loves her meal. She posts to Facebook about how great it is and that message is exposed to her 200 friends via the news feed. That’s potentially 200 people that the restaurant just got in front of, without spending a single marketing dollar.

2. Expose your brand and increase awareness

While you’re making new connections and deepening existing relationships on Facebook, you’re also automatically generating awareness for your business free of charge. How’s that possible, you ask? Well, every user’s action on Facebook could be published to the news feed for the world to see. So anytime people “like” your page and/or any of your posts, this action could get published to hundreds, if not thousands, of their friends. So go out there and promote your great content, new product/service launches, special offers and events. Every post is an opportunity to get in front of tons of new peeps!

For example: That same restaurant customer posted to her 200 friends, and of the people who saw it, a few commented on the post with things like, “Great place!,” “I loved it too!” and “Their chicken wings are amazing!” It just happens that collectively all of those people had 5,000 friends who could be exposed to their comments. These actions could generate a ton of buzz, and still not a penny spent.

Setup:
http://www.manfredk.com/social-media-marketing/

Facebook versus Website?

“I’m thinking about abandoning my website and just doing my Facebook page. It’s so easy plus I can add pictures, videos, and do just about everything else my website does. Why do I need a website? Do you think I could just go with Facebook?”

Has that thought ever crossed your Mind?

No, you can’t just do Facebook. Facebook is supplemental to your website. Here are 3 reasons why:

  1. You have no control over Facebook. It’s a *free* service that they are providing for you to use *for free* at their pleasure and which could be changed, taken away, or any number of other nasty things at any given point. Without notice. You do not own your Facebook page.You should not put your complete online business presence in the hands of any entity you have NO control over. Really, there’s no need to add any other reasons to this list – this reason alone should be enough to convince you.
  2. Your website brands you, your Facebook page brands Facebook. Your colors, your style, your logo – you can totally customize for your brand on your website. Facebook does allow some customized pages and images, but overall the site still looks like Facebook. Not you.Your website should be a mini representation of your in-store experience online. And you can’t really do that with Facebook.
  3. People searching the web for your store or your products won’t easily find what they’re looking for on Facebook. What most visitors are looking for from your website is your telephone number, your store hours, your address, or your product mix.Yes, you can put all that on the info tab of your Facebook page. But it’s not in an easy to find, easy to see format on every page. If visitors have to search, they’ll just go somewhere easier.

Facebook and your website are two different, albeit related, marketing tools.

What about Facebook’s limitations? Limitations!? Yes, even the 4th most powerful website in the world has limitations. And the limitations for Facebook don’t exist on your website where you can break apart you content into multiple, easy-to-use pieces in the way that promotes *your* brand. Facebook isn’t just a checkbox feature, nor is it a magic bullet. You don’t want to be a faceless brand – regular Facebook users are too savvy to spend time on a static, boring Facebook page. Your website will always compete with other websites for viewers, but on Facebook you’re competing within the same space.
To stand out you have to have an active presence that offers interesting, sharable information & an on-going conversation. Also, design-wise, you don’t have lots of room to play. Facebook limits the width of your Page content to just 520 pixels wide. That’s not very much.

  • So not only is the space in which you have to promote your content severely limited, Facebook controls it and can change it at any time. With your website, sure you need to optimize above-the-fold, but you can create a great user experience throughout that you completely control.
  • What about a Website’s limitations? Unless you’re using an existing template-based approach, custom well-designed websites take a specific set of skills & usually more than an afternoon of work.  Creating a page on Facebook, by comparison, is super fast, easy, and anyone can do it.  Using a Content Management System (CMS), like WordPress, will give anyone the ability to create and update their own website or blog, but it’s still not as easy as posting something to a Facebook page and participate in the ensuing conversation.  And without promotion, even the best-designed website, optimized for search engines will float on the internet like an island unless you market it through ads or social media, etc..  Facebook, meanwhile, is built for sharing, and includes a built-in search feature.

So to summarize: In my Opinion a Facebook Page can be a useful Addition to your marketing strategy but could NEVER EVER replace a well thought about Website.

Connect your Twitter to your Facebook Page

To connect your Twitter account and your Facebook profile:

  1. Log in to the Twitter account you want to associate with your Facebook profile.
  2. Go to your Settings menu’s Apps tab.
  3. Click Connect to Facebook.
  4. If you are not already logged in to Facebook, then you will be prompted to enter your Facebook login credentials.
  5. Enter your credentials and click Log in to sign in to Facebook.
  6. You will then receive a prompt explaining that Twitter will receive certain information from your Facebook account.
  7. In order to continue, you must select “Okay.”
  8. You will then be prompted to select the privacy settings for who will see your Tweets and Retweets posted to your Facebook wall.
  9. It is set to friends by default.
  10. Click “Okay” to complete the process.
  11. Your Tweets and Retweets will now post to your profile Facebook wall and your username will be displayed there as well. @Replies will not be posted.

Note: To link your Facebook updates to Twitter, use this application on Facebook: https://www.facebook.com/twitter.

To connect your Twitter account to a Facebook page:

If you have a Facebook Fan Page, or are the admin of one, you can post Tweets Retweets from your Twitter account to your Facebook Page.

  1. Follow the steps above to connect to your Facebook profile.
  2. If you have not already done so, visit your Apps settings and grant Twitter the “manage pages” permission for your Facebook profile.
  3. In your Apps settings, Select the page you’d like to connect to.
  4. When prompted, click to allow permission to post to the selected Facebook page

Privacy notes:
To control who sees your Tweets, Retweets and username, go to yourFacebook Application settings and click Edit for the Twitter app to restrict who can see your Tweets and Retweets on your Facebook wall.
Unless you have explicitly chosen to authorize Twitter for Facebook to connect your Twitter account to your Facebook account, we will not cross-post to Facebook on your behalf, or display on Facebook your Twitter username, profile picture, or other profile information.
When you choose to connect your Twitter account to your Facebook account, the Facebook authentication dialog screen specifies the Facebook account information that you authorize sharing with Twitter.
This information allows us to cross-post between Twitter and Facebook and may help us improve your Twitter experience, for example, with better suggestions and content on Twitter.
If you disconnect your Facebook account from Twitter, we will delete the Facebook account information that you previously authorized. Please note that it may take up to a few weeks for this information to be fully removed from our systems.
If your Tweets do not post: Make sure the box to Post your Tweets to Facebook is checked in your Twitter Apps settings.
Try disconnecting and reconnecting again. Still having trouble? Tweets not posting? Contact me to get it done!

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