How to setup your Facebook Shop.

You’ve probably heard it time and time again: You need to get on Facebook.
So, what’s one of the spots online that people spend the most time?
In fact, Facebook users spend an average of 20+ minutes per day on the popular social network.

That’s quite a bit of time considering this happens on a daily basis. Not to mention, many of us can think of our personal experiences of spending way too much time clicking on links and liking posts on Facebook throughout the workday.

Therefore, it’s time to take advantage of Facebook as a selling platform – well not a fully fledged one like Shopify or your OWN E-Commerce Website but certainly with a lot of Traffic.

If you aren’t already aware, you have the ability to create a Facebook shop page and directly sell items to your followers.
You can see my own Shop (as example) here
Before I start it goes without saying
You need a to have a Facebook BUSINESS PAGE (not just a Profile)!
You need to be logged in.

Step 1: Go to Your Facebook Page and Add a New Section

The first step is to navigate to your Facebook Business page. Obviously, you need to be logged into the business page and have admin privileges, but once you go to your timeline you can see a button called Add a Shop Section. It’s located just below the cover photo, to the right.

A popup reveals itself, so you should click Add Shop Section once again.If you do not see SHOP then look for ADD NEW TAB and choose SHOP

Agree to the merchant terms and policies and click Continue.

Step 2: Setup Your Shop Details

Another popup comes up asking about some business details. Start by punching in your business email address. I would recommend checking the box that uses the email for custom service inquiries. This way, any questions that people have are sent to that account.

Towards the bottom of the popup, you should punch in your business address, including the street name, city, state and zip code.

Step 3: Configure Your Payments

You have two options for accepting payment through your Facebook store. The first is processing the payments through the Facebook page. The other involves redirecting customers to another website, like your online shop or website.

Since the most convenient for your customers is to have them check out on Facebook, that’s what we recommend.

Once you select that you’d like to have a checkout on Facebook, proceed by filling in your business information. US users can set up an account through Stripe or PayPal. If you’re located outside of the US, you can arrange an alternative payment method with your customers, such as a bank transfer or cash upon delivery.

Anyway, right above the area that asks for your business address, it talks about setting up your payment system. Click on the link that says to connect to an existing Stripe account. If you don’t currently have a Stripe account, Stripe will send you an email to set one up. That’s after you configure your entire store.

Logging into a current Stripe account is pretty simple. Facebook walks you through the steps to connect the two platforms together.

Note: The PayPal option is still being rolled out, so some business page users won’t see it yet. 

Step 4: Finish Your Shop Setup

Once your Stripe account is completely connected, it should redirect you back to the primary Facebook business page. Click on the Finish Setup button to complete filling in the rest of your business information.

This is a fairly simple process, and it all depends on the type of business you run. Once you walk through the final steps the Facebook page becomes live for you to start selling. This doesn’t mean you have anything to sell just yet, but your shop page is configured and your payment platform is ready to start accepting purchases.

Step 5: Add a Product to Your Facebook Shop

Now that you’re ready to start selling, let’s talk about how to add a few products that people can look at and consider buying.

You should see a Shop tab on your Facebook business page. Click on this tab to reveal a box that asks you to add a product. Select the Add Product link to move forward.

Click on the Add Photos button to insert product images that reveal what your product looks like. This works just like any other uploading interface where you can grab an image from your computer and upload it to the Facebook page. After you upload the photos you’ll need to select the Use Photos button to make them live.

A Product Details area shows up after you’ve included the photos. Once again, this all depends on the type of products you’re selling, so feel free to get creative and talk about what makes the product special. You can also simply copy the product description you use on your ecommerce shop.

If your item has different color or size options, or just about any other variant you could think of, click on the Edit Variants link to configure the variants offered through the product. In addition, you can also include shipping methods, pricing and other content like product categories.

Step 6: Managing Your Products

When you’ve uploaded a certain amount of products, you’ll see each of them placed in a list for you to click on and modify. From the list view, you can see an image of the product, pricing and whether or not the product is visible to the public.

If you have any questions about building your Facebook Shop, contact me.
I can build a Facebook Shop for you. Facebook Shops are free to set up my fee is for Online Time only.
I would also need your login details and of course your Product and Business Details to be able to add them. Once your Shop is set up you can either change your Passwords and/or carry on adding Products yourself.

If you have a Page outside the US, you can add one of the following two shop types: Message to Buy or Check Out on Another Website. The Check Out on Facebook shop type is only available for US pages at the moment.

Fan of Social Media?

If you are a Fan of Social Media you need to look at these 9 Social Media Dashboards which will make your Life much easier. Some offer Free Accounts with the Option to upgrade.
You do not have to go login to Facebook, Instagram, Twitter, Linkedin, Pinterest, Feedly, etc. You can make updates, manage notifications, mentions, direct messages, etc.

  1. Fan Page Robot –Fully Automated Instagram Scheduler & Auto Poster
  2. Datorama–Datorama automatically integrates all of your marketing tools so you spend less time in spreadsheets and more time acting on the right insights to drive KPIs. Get started with one-click smart dashboards today.
  3. Market Me Suite– Tools to build loyal followers.
  4. Gremln Social– With Gremlin’s social media management and compliance software, banks and financial services companies can manage Facebook, LinkedIn, and Twitter while adhering to FFIEC social media guidance.
  5. Sprout Social– Social media management made easy.Start your Free Trial
  6. Sendible– Sendible is simply the best way for teams to manage social media for multiple clients — and get results.
  7. Viralize Posts– This social media dashboard can only help you manage Facebook and Twitter right now.The Easiest Way to Post to Your Facebook Pages
  8. Pinterest Automation– Get More Followers Automatically Using the Pinterest Autoposter Feature at Fan Page Robot.
  9. Media Funnel– MediaFunnel is the easy to use, enterprise social media management platform that will allow you to involve more employees in promoting and protecting your brand.
  10. Sociota.net-Toolkit For Highly Successful Social Media Campaigns

LinkedIn for your Business

Linkedin is often described as the business version of Facebook. The aim is to build connections with working professionals locally and across the globe, whilst also spreading your company’s digital presence. It also handily shows the World Wide Web what skills you have to offer. There are three main ways of using LinkedIn to promote your business, and the first one starts with you.

Build a personal profile

Once you join LinkedIn, you should first work on building up an impressive and professional personal profile. Your profile is effectively an online CV, detailing every piece of experience you’ve ever gained and when you did it. If you’re a creative type, LinkedIn lets you add multimedia content to your profile, either alongside work experience or as part of your bio, so you can showcase that amazing video you made at university or link that article you had published in a newspaper.

Learn how to master LinkedIn for business

Focus on your skills

One of my favorite parts about LinkedIn is the ‘Skills and Endorsements’ section. Here you can add any relevant skills you have gained, and your network of contacts on LinkedIn can endorse you for these skills. Endorsements show the world, and potential employers, that you aren’t just blowing your own trumpet and that you are justified in saying you have those skills. For instance, if you have 15 endorsements for ‘blogging’, you will be taken more seriously than someone with no endorsements. Don’t just endorse your friends to be polite – give credit where credit is due.

Use a professional, clear picture for your profile image, and you can even design your own header image if you’re feeling creative. If you do chose to add a header, use it to showcase your talents, not just to fill the space.

Once you have a personal profile sorted, it’s time to establish your business.

Create a company page

You may be wondering why this isn’t step one, but having your own personal account makes setting up a company page on LinkedIn a whole lot easier. Under your profile, you can select the option to create a company page, where you will be prompted to fill in the necessary details LinkedIn needs to register the company. Once your page is established, then you can really start making an impact.

Create a company page on LinkedIn

Make sure you explain what your company does and why people should be interested in your about section. Be dynamic, clear and professional – make people want to learn more. LinkedIn collects Followers, a bit like Twitter, but it’s not as easy to gain popularity. It takes a while to gain a following on LinkedIn, particularly because you can’t request participation, like you can with Facebook. However, having a huge following on LinkedIn is not essential. You can reach a lot of people through ‘updates’.

What are LinkedIn business updates?

Business updates are short posts that you can post on your company page. They could be a blog you have written, a relevant article you found online which was interesting, or to tell your audience about a new service you now offer. Short relevant posts every day or every few days shows you’re active online and keen to share your knowledge. By each post you will be able to see the amount of people who have seen your post, as well as how many people interacted with it.

Post regular updates on your Linkedin page to boost engagement


If you have a budget allocated to social media, you could choose to boost your LinkedIn company page through advertising. Definitely on the dearer side of social media advertising, (with a minimum spend of € 8.00 a day compared with € 5.00 on Facebook), LinkedIn advertising can help you gain new followers and deliver your updates to a greater number of people. You can also target the kinds of people you choose through targeted advertising. If you have the money to spare and are a B2B company, it is worth giving it a go.

Once you have a business page and personal profile, you can use the two together to maximize your digital impact. On a personal profile you have the option of sharing full blog posts, so you could use your profile to advertise work content with your network for free. Additionally, as part of your work experience, once you have a company page you can select your own company when you add in your current job, making it easier for people to find your company online.

So, what are you waiting for?If you would love to establish your business on LinkedIn but simply don’t have the time or technical expertise to do it, why not have a look at our Social Media Marketing Service, or email us via: Our Contact Form.

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