What are the benefits of an .EU domain name?

You already have a .com Domain Name but are based in the EU?

Why choose an .EU domain name?

You can “point” or redirect your new .EU Domain Name to your existing .COM Website.

A .EU Domain Name Registration is NOT expensive and depending on where you buy it can be anything between €10.00 to €16.00. Once you have the Domain Name you do NOT need a second Website (hosting costs etc) but simply “point” re direct your existing Website to the .EU Domain name (or vice verca).
Greater branding potential  

The .EU domain extension supports your brand to attract interest and reach new customers in other European countries as well. Its advantage is that it is easy to remember and create creative domain names with it. An .EU domain name gives your brand more visibility as it can target people in a huge market. If you have an .EU domain name you can take part in the .EU Web Awards. It is an online competition where the best .EU sites are recognized and you can get more traffic with this promotion.

More effective geo-targeting 

.EU offers geo-targeted access to your business, showing that your business is European, open to increase in different countries.

Larger domain name selection  

You can register a .EU domain name in any of the 24 languages of the European Union, and since 2009 users have been able to choose a domain name that uses the full Latin, Cyrillic or Greek alphabet. The .COM remains the most popular extension, but it doesn’t target a specific geographical area.

Consumer confidence

From a legal point of view, it is important that the .EU indicates that you are a legal entity established in the European Union, Iceland, Liechtenstein or Norway. Your company is subject to EU law, which gives your customers much more confidence.

Green domain

EURid, the .EU domain’s Registrar is a member of EMAS (Certified Environmental Management System), which aims to increase the efficiency of the use of natural resources and reduce environmental impact. EURid promotes the sustainability program primarily to employees to increase participation in environmental projects.

Growing popularity 

In 2020, the .EU was the 7th most popular ccTLD, with more than 3,7 million .EU domain names are currently in existence. Most domain names are registered in Germany, followed by the Netherlands and France. There are currently more than 49.000 .EU domain names in Hungary. EURid works with hundreds of accredited Registrars worldwide, most of them are located in Germany. There are 25 companies in Hungary. The monthly renewal rate for domain names ranges from 80-90% on average, but in August 2021, it was 97%, the highest rate in 2021. (Source: https://eurid.eu/en/welcome-to-eurid/statistics/ )

The .EU domain extension helps to promote European values such as respect for users’ privacy and security or multilingualism.

Achieve European success, register a .EU domain name today!

Facts & F.A.Q’s

What is a .EU domain?

.EU domain is the country code top-level domain (ccTLD) of the European Union, one of the largest marketplaces in the world. It is an international organization that consists of 27 members (and growing) of European countries, and there is an estimated population of 446 million people living within the European Union. It is specifically created in the year 1999 to help the people and businesses within Europe to build a powerful and trusted identity in the vast Internet landscape. As the latest Q2 2020 report shows, .EU sees a total number of 3.6 million registrations, which is a remarkable achievement!

Who can register .EU domain?

A .EU domain can only be registered by the residents of the European Union, businesses that have a registered office in it, as well as businesses which are established in the European Union.

Why register a .EU domain?

  1. It is recognized as a European passport to the Internet

Registering a .EU domain is equivalent to securing a digital European identity on the Internet. People or businesses who have a .EU domain are projecting a strong message that they are from the European Union, highlighting their credibility and trustworthiness, which increase users’ confidence. It also helps to secure a pan-European Internet identity for their online presence.

  1. It is available in all 24 official EU languages

.EU domain supports all 24 official EU languages. The European Union has many languages, and the registrant can choose any of the official EU languages to register a .EU domain. They are: Bulgarian, Croation, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish, Swedish.

  1. It supports Internationalized Domain Names (IDN)

The powerful .EU domain supports IDN, which enables it to support all the official EU languages above. Most of these languages are based mainly on Cyrillic, Greek or Latin characters, and they are all available in the form of IDN, which can be used to register for a .EU domain in any official EU languages.

  1. It is suitable for local, national and international regions

A .EU domain offers high flexibility when it comes to building an online presence in different regions. It can be used in regions of the registrant’s local country, it can be used in regions nationally within the European Union and it can even be used internationally across the world.

  1. It is a powerful gateway to one of the largest markets in the world

A .EU domain is a powerful gateway and opportunity for businesses to unlock the vast potential of the European market. There is a huge market opportunity in Europe, where businesses can expand and grow their operations to bring in more revenue and profit. A business that uses a .EU domain enjoys a higher chance of business success, because Europeans lower their barrier in dealing with the business when they see .EU.

  1. It is reliable, quality-assured and secure

A .EU domain is known to be a highly-reliable and trustworthy domain extension. The registrants of a .EU domain are restricted to people and businesses from the European Union only and their identities have been properly verified. Interacting with websites with .EU domain is safe and secure, and users will have a quality-assured experience in the process.

  1. It establishes a stronger security with DNSSEC

DNSSEC stands for Domain Name System Security Extensions, and it strengthens the security of a website using a .EU domain. It is an Internet security protocol, whereby it reduces the chance that the website’s users are redirected to other ill-intentioned websites. It works by checking responses at each level of the Domain Name System (DNS), through a “chain of trust” mechanism.

  1. It is available with Registry Lock Service to further protect domain name

A website that uses a .EU domain can also opt for Registry Lock Service to enjoy a greater degree of domain name safety. The Registry Lock Service can be applied to prevent accidental changes, deletion or transfer of the domain name. It is most suitable to be used in protecting valuable and premium .EU domain names.

  1. It increases a website’s visibility via the .EU Web Awards

Websites that use a .EU domain name are eligible to participate in the yearly .EU Web Awards. This competition was launched in 2014 and was specifically designed to help website developers to improve their website’s visibility globally. Participants who created websites with .EU domain can take advantage of it to build their reputation and visibility.

  1. .EU domain is EMAS (Eco-Management and Audit Scheme) certified

The EMAS program is an initiative by the European Union to promote environmental consciousness among companies and organisations. It is a premium management tool to help these entities to evaluate, report and improve their environmental footprint. The registry behind .EU is EMAS certified since 2012, which showcases that .EU is credible, transparent and reputed.

Achieve European success, register a .EU domain name today!
Or contact me if you need help securing your .eu domain Name.