How to redirect a Google Domain or Website

Domain change without loss of Google ranking.

Do you want to switch your Google Domain Website to another (custom) domain, but are worried that you might loose your ranking in Google after a domain change?

Don’t worry, switching to another domain doesn’t automatically mean that your website has to start from scratch in Google.

You always have to expect small fluctuations in the weeks that follow. But in the following instructions, I’ll show you what to do so that you don’t have to make a complete reboot, but can still be found in Google with the new domain.

You can redirect your URL to your personal website from your Google Sites by following these steps:

Redirect google business site to your custom domainGo to your Google Sites website (for example: and click on the “Settings” button.
In the “General” tab, scroll down to the “Web Address” section and click on the “Add a web address” button.

In the “Add a web address” dialog box, enter the URL that you want to redirect to your personal website.

Click on the “Save” button to save your changes.

Please note that you need to have verified your Google Sites website with Google Search Console to be able to redirect it to your personal website.

Examples of forwarding destinations:

Root domains:
Subdomains, domains that are part of a larger domain.
IP addresses

To redirect from your domain:

On your computer, open Google Domains.
Click on the domain name and then Menu Menu and then Website.
Under “Forward to existing website”, click Forward Domain.
Under “Forward from”, click Edit.
Enter the domain or subdomain you want to forward from and the URL or IP address to forward to.
If you want to change the forwarding type or path forwarding or enable Secure Socket Layer, click Advanced Options and make a selection.
Click Forward.
Check that it is forwarding from your domain to the intended location.

When you set up a web forwarding, Google Domains creates a synthetic record for it. Once you delete this record, the web forwarding will stop.