SEO Study or Workflow

SEO Improvements

Basic SEO keyword recommendations and improvement strategies

Primary Keywords to Target

Core Service Keywords:

  • Fridge repair [City]
  • Air conditioning repair [City]
  • Commercial fridge repairs [Province]
  • Refrigeration services [City]
  • Appliance repair [City or wider Area]
  • HVAC repair [City]
  • Cold room repairs [City]
  • Washing machine repair [area]

Brand-Specific Keywords:

  • Samsung fridge repair [City]
  • LG refrigerator repair
  • Defy fridge repairs
  • Bosch appliance repair
  • Hisense fridge service

Location-Based Keywords:

  • Fridge repair [City/City/City/City/etc.]
  • Air con repairs [City/City/City/City/etc.]
  • Commercial refrigeration [City]

Long-Tail Keywords:

  • Same day fridge repair [City]
  • Emergency air conditioner repair
  • Walk-in freezer repair services
  • Under counter fridge repairs
  • Domestic appliance repair near me
  • Affordable fridge repair [City]
  • 24 hour refrigeration repair

SEO Improvements Needed

Critical Technical Issues:

  1. Missing Meta Descriptions – Each page needs unique, keyword-rich meta descriptions (150-160 characters)
  2. Optimize Title Tags – Make them more specific:
    • Current: “Air Conditioner Repairs in [City]”
    • Better: “Air Conditioner Repair [City] | Same Day Service | [Company Name]”
  3. Add Schema Markup – Implement Local Business schema to help Google understand the services, hours, and service areas
  4. Create Service-Specific Pages – Dedicated pages for:
    • Washing machine repairs
    • Stove/oven repairs
    • Tumble dryer repairs
    • Each major brand you service

Content Improvements:

  1. Add FAQ Sections – Answer common questions like:
    • “How much does fridge repair cost in [City]?”
    • “How long do repairs take?”
    • “What brands do you repair?”
  2. Create Blog Content – Write helpful articles:
    • “5 Signs Your Fridge Needs Professional Repair”
    • “How to Maintain Your Air Conditioner in [City’s] Climate”
    • “Commercial vs Domestic Refrigeration: What’s Different?”
  3. Customer Reviews – Add testimonials and Google reviews prominently on your site
  4. More Detailed Service Descriptions – Expand each service page with 500-800 words covering specific problems you solve

Local SEO:

  1. Google Business Profile – Ensure it’s fully optimized with:
    • All service categories
    • Regular posts
    • Photos of your work
    • Service area clearly defined
  2. NAP Consistency – Ensure Name, Address, Phone are identical across all online directories (Google, Facebook, local directories)
  3. Local Citations – List your business on:
    • HelloPeter
    • Snupit
    • Cylex South Africa
    • Local business directories

On-Page SEO:

  1. Header Tag Optimization – Use H1, H2, H3 tags with keywords naturally included
  2. Image Alt Text – All images need descriptive alt text like “commercial cold room repair in [City]”
  3. Internal Linking – Link between related service pages
  4. Mobile Optimization – Ensure fast loading on mobile devices
  5. Add “Near Me” Content – Create content targeting “fridge repair near me” searches

Conversion Optimization:

  1. Click-to-Call Buttons – Make phone numbers more prominent on mobile
  2. Emergency Service Badge – Highlight 24/7 availability if you offer it
  3. Before/After Photos – Show completed repairs
  4. Service Guarantees – Your 6-month guarantee should be displayed prominently.
Advanced SEO keyword recommendations and improvement strategies
Complete SEO Keyword Strategy for [Company Name] 1. Primary Service Keywords (High Priority) Domestic Refrigeration: – fridge repair [City] – fridge repairs [Province or Area] – refrigerator repair near me – Samsung fridge repair Johannesburg – LG refrigerator repair [City] – Defy fridge repairs [City] – domestic fridge repairs- household fridge repair – freezer repair [City]- fridge technician [City] Commercial Refrigeration: – commercial fridge repairs [City]- cold room repairs [City]- freezer room repairs [City]- walk-in fridge repairs- display fridge repair- under counter fridge repairs- commercial refrigeration services- industrial cold room repairs- bottle cooler repairs- beverage refrigerator repairs- wine cooler repairs- restaurant fridge repairs Air Conditioning: – air conditioner repair [City]- air-con repairs [City]- HVAC repair [City]- air conditioning service [City]- AC repair [City]- split system aircon repairs – ducted air conditioning [City]- commercial aircon repairs- residential air conditioning- emergency aircon repairs Appliances: – washing machine repair [City]- tumble dryer repairs [City]- stove repair [City]- oven repairs [City]- dishwasher repair near me – appliance repair services 2. BRAND-SPECIFIC KEYWORDS Refrigerator Brands:– Samsung fridge repair [location]- LG refrigerator repair [location]- Defy fridge repairs [location]- Bosch fridge repair [location] – Hisense fridge repair [location]- KIC refrigerator repairs- AEG fridge repairs – Kelvinator fridge repairs – Electrolux fridge service- Siemens refrigerator repairs- Daewoo fridge repairs- Whirlpool fridge repairs- Smeg appliance repairs Other Appliance Brands:– Samsung washing machine repair- LG washer repairs- Bosch appliance service- Defy appliance repairs 3. LOCATION-BASED KEYWORDS (CRITICAL FOR LOCAL SEO) Created pages/content for each area with these patterns:Format: [Service] + [Location]****[Area]:**- fridge repair [City]- aircon repairs [City]- appliance repair [City]- refrigeration services [City]- cold room repairs [City]- fridge technician [City] **[City] Areas:**- fridge repair [City]- commercial fridge repairs [City]- aircon service [City]- appliance repairs [City]- HVAC repairs [City]- refrigeration [City]- fridge repairs [City]- cold room [City] **[City][City]:**- fridge repair [City]- aircon repairs [City]- commercial refrigeration [City]- HVAC service Centurion
### **4. LONG-TAIL KEYWORDS (HIGH CONVERSION)**
**Problem-Solving Keywords:**
– fridge not cooling Johannesburg
– leaking refrigerator repair
– noisy fridge repairs
– fridge compressor replacement
– aircon not blowing cold air
– washing machine won’t spin repair
– freezer not freezing
– ice maker repair Johannesburg
– fridge door seal replacement
– aircon gas refill Johannesburg
**Service Type Keywords:**
– same day fridge repair Johannesburg
– emergency refrigeration repairs
– 24 hour fridge repair Gauteng
– affordable appliance repairs Boksburg
– certified fridge technician
– professional aircon installation
– commercial cold room maintenance
– residential HVAC service
– walk-in freezer installation
– restaurant equipment repairs
**Intent-Based Keywords:**
– fridge repair cost Johannesburg
– how much does aircon repair cost
– best fridge repair company Boksburg
– reliable appliance repair near me
– local refrigeration specialist
– licensed HVAC technician Johannesburg
– fridge repair warranty
– appliance repair guarantee
—
### **5. COMMERCIAL/INDUSTRY KEYWORDS**
**Business Types:**
– restaurant fridge repairs Johannesburg
– butchery cold room repairs
– supermarket refrigeration services
– hotel aircon maintenance
– office building HVAC
– retail display fridge repairs
– industrial refrigeration Gauteng
– commercial kitchen equipment repairs
– pharmacy fridge repairs
– hospital cold room service
**Equipment Types:**
– ice machine repairs Johannesburg
– blast freezer repairs
– undercounter refrigeration
– bottle coolers repair
– glass door fridge repairs
– meat display fridge service
– deli counter refrigeration
—
### **6. SEASONAL & TRENDING KEYWORDS**
**Summer (Oct-Mar):**
– aircon servicing before summer
– emergency aircon repairs Johannesburg
– AC installation Gauteng
– beat the heat aircon service
– summer aircon maintenance
**Winter (Jun-Aug):**
– heating repairs Johannesburg
– heat pump installation
– furnace repairs Boksburg
– winter HVAC service
**Year-Round:**
– energy efficient aircon Johannesburg
– refrigerator maintenance service
– preventative HVAC maintenance
– appliance service contracts
—
### **7. COMPETITIVE ADVANTAGE KEYWORDS**
Based on your USPs:
– same day appliance repair Johannesburg
– no call out fee fridge repairs
– 6 month repair guarantee
– affordable refrigeration services
– certified appliance technicians
– 20+ years experience fridge repairs
– family owned refrigeration company
– trusted appliance repair Boksburg
—
### **8. QUESTION-BASED KEYWORDS (For FAQs & Blog)**
– how much does fridge repair cost in Johannesburg?
– why is my fridge not cooling?
– how often should I service my aircon?
– when should I replace my refrigerator?
– what causes a fridge to leak?
– how long does fridge repair take?
– is it worth repairing an old fridge?
– how do I know if my compressor is broken?
– what’s included in aircon service?
– how to maintain commercial refrigeration?
—
### **9. VOICE SEARCH KEYWORDS**
– fridge repair near me now
– emergency fridge repair open Sunday
– best refrigeration company in Boksburg
– who repairs Samsung fridges near me
– aircon repair company that works weekends
– affordable fridge repair in my area
—
### **10. SEMANTIC/LSI KEYWORDS**
Include these naturally in content:
– refrigeration specialist
– cooling systems
– appliance technician
– HVAC contractor
– refrigerant gas
– compressor replacement
– thermostat repair
– condenser coil
– evaporator service
– climate control
– energy efficiency
– maintenance contracts
– emergency callout
– certified installer
– licensed technician
—
## **CRITICAL SEO IMPROVEMENTS NEEDED**
### **IMMEDIATE FIXES (Week 1-2):**
**1. Title Tag Optimization**
Currently all pages have the same H1: “Air Conditioner Repairs in Johannesburg”
**Fix each page:**
– **Homepage:** “Fridge & Appliance Repair Johannesburg | Aircon Service | CRS Cooling”
– **Commercial:** “Commercial Refrigeration Repairs Johannesburg | Cold Room Experts”
– **Domestic:** “Domestic Fridge & Appliance Repairs Johannesburg | Same Day Service”
– **Aircon:** “Air Conditioning Repair & Installation Johannesburg | HVAC Specialists”
– **Location pages:** “[Service] in [Location] | CRS Cooling | Same Day Service”
**2. Meta Descriptions (Currently Missing)**
Example for homepage:
“`
“Professional fridge repairs, aircon service & appliance repairs in Johannesburg & Pretoria. Same day service, 6-month guarantee, 20+ years experience. Call 073 986 2483.”
“`
**3. Add Alt Text to All Images**
Currently images lack descriptive alt text. Add:
– “commercial-cold-room-repair-johannesburg”
– “samsung-fridge-repair-technician-boksburg”
– “domestic-aircon-installation-gauteng”
**4. Fix Duplicate Content**
All service pages repeat the same “Our Services” section. Make each unique.
—
### **CONTENT IMPROVEMENTS (Week 3-4):**
**5. Expand Service Pages (500-800 words each)**
Current pages are too thin. Add:
– Common problems you solve
– Brands you service
– Process/how it works
– Pricing transparency
– Why choose CRS for this service
– Related services
– Customer testimonials specific to that service
**6. Create Individual Appliance Pages**
Make dedicated pages for:
– /samsung-fridge-repairs-johannesburg/
– /washing-machine-repairs-johannesburg/
– /tumble-dryer-repairs/
– /stove-oven-repairs/
– /dishwasher-repairs/
– /ice-machine-repairs/
**7. Create Problem-Solution Pages**
– /fridge-not-cooling/
– /leaking-refrigerator/
– /noisy-fridge-repair/
– /aircon-not-cold/
– /broken-compressor-repair/
**8. Add FAQ Section to Every Page**
Minimum 5 FAQs per page answering:
– Cost questions
– Time questions
– Process questions
– Brand questions
– Warranty questions
**9. Create Blog Content (2-4 posts/month)**
Topics:
– “5 Signs Your Fridge Needs Professional Repair”
– “How to Maintain Your Commercial Cold Room”
– “Aircon Maintenance Checklist for Johannesburg Homes”
– “Samsung vs LG Fridges: Repair Insights from 20 Years Experience”
– “When to Repair vs Replace Your Refrigerator”
– “Energy Saving Tips for Your Air Conditioner”
– “Common Cold Room Problems and Solutions”
– “How Often Should You Service Your Aircon in Gauteng?”
—
### **TECHNICAL SEO (Week 5-6):**
**10. Implement Schema Markup**
Add LocalBusiness schema with:
“`json
{
“@type”: “LocalBusiness”,
“name”: “CRS Cooling – Cascade Refrigeration Services”,
“address”: “Boksburg, Gauteng”,
“telephone”: “+27739862483”,
“priceRange”: “R350-R5000”,
“areaServed”: [“Johannesburg”, “Pretoria”, “Boksburg”…],
“serviceArea”: {…},
“openingHours”: “Mo-Fr 09:00-17:00, Sa 10:00-14:00”
}
“`
Add Service schema for each service type
Add Review schema for testimonials
**11. Improve Page Speed**
– Optimize images (currently using large JPEGs)
– Enable browser caching
– Minify CSS/JS
– Use lazy loading for images
**12. Fix Internal Linking**
– Link related services to each other
– Create clear site hierarchy
– Add breadcrumbs
– Link location pages to relevant service pages
**13. Mobile Optimization**
– Ensure click-to-call buttons are prominent
– Test forms on mobile
– Optimize images for mobile loading
– Improve mobile menu navigation
—
### **LOCAL SEO (Ongoing):**
**14. Google Business Profile Optimization**
– Complete all service categories:
– Refrigerator Repair Service
– Air Conditioning Repair Service
– Appliance Repair Service
– HVAC Contractor
– Commercial Refrigerator Supplier
– Add all service areas
– Post weekly updates
– Upload photos of work (20+ photos)
– Respond to all reviews
– Add Q&A section
**15. Citation Building**
List on:
– HelloPeter
– Snupit.co.za
– Cylex South Africa
– Yellow Pages SA
– Brabys
– Local Chamber of Commerce
– Industry directories (HVAC associations)
**16. Get More Reviews**
– Create review request process
– Add review links to email signatures
– Send follow-up SMS after service
– Display reviews prominently on site
– Respond to all reviews professionally
—
### **CONVERSION OPTIMIZATION:**
**17. Improve Call-to-Action**
– Add WhatsApp click-to-chat button
– Make phone numbers larger on mobile
– Add “Book Now” buttons more prominently
– Create urgency (“Same Day Service Available”)
– Highlight “No Call Out Fee”
**18. Add Trust Signals**
– Before/after photos of repairs
– Customer testimonials with photos
– Certification badges more prominently
– Years of experience badge
– Money-back guarantee badge
– Licensed and insured messaging
**19. Create Service Area Landing Pages**
Each location page should have:
– Unique intro paragraph mentioning the location
– Specific landmarks/suburbs in that area
– Local testimonials if possible
– Google Map embed showing service area
– Location-specific FAQ
—
### **COMPETITOR ANALYSIS KEYWORDS:**
Target what competitors are ranking for:
– refrigeration companies Johannesburg
– best fridge repair Boksburg
– trusted appliance repair Gauteng
– commercial refrigeration specialists
– industrial HVAC Johannesburg
– 24/7 refrigeration repairs
– emergency fridge repair Sunday
– wholesale refrigeration repairs
—
## **KEYWORD DENSITY GUIDELINES**
**Homepage:**
– Primary keyword (e.g., “fridge repair Johannesburg”): 2-3% density
– Secondary keywords: 1-2% each
– Total keyword density: Under 10%
**Service Pages:**
– Target 1-2 primary keywords per page
– Include 3-5 related secondary keywords
– Use keywords in:
– H1 (once)
– H2 tags (2-3 times)
– First 100 words
– Throughout content naturally
– Image alt text
– Meta title and description
—
## **MONTHLY SEO CHECKLIST**
**Week 1:**
– Publish 1 blog post
– Add 5 new photos to Google Business Profile
– Get 2-3 customer reviews
**Week 2:**
– Update 2 service pages with expanded content
– Check and fix broken links
– Monitor ranking changes
**Week 3:**
– Create 1 new location or service page
– Build 3-5 local citations
– Respond to all reviews
**Week 4:**
– Update social media posts
– Check analytics and adjust strategy
– Plan next month’s content
—
This comprehensive strategy will dramatically improve your SEO performance. Focus on implementing the “Immediate Fixes” first, then work through the other sections systematically. Would you like me to create specific content for any of these pages, or help prioritize which improvements to tackle first?
Affordable Website Design Protaras Cyprus www.manfredk.com
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