If your websites are getting visitors from ANY of the countries in the European Union, you must comply with the EU user consent policy. I recommend you start working on a policy-compliant user consent mechanism. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB’s IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start.
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Five Practical Steps to Comply with EU Privacy Directive

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