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Seo Packages

What Kind of SEO Package Do You Need?

National SEO & Local SEO are very different, and they require specialized strategies.
Choose Local SEO Package if you have a small business that serves clients in your area only.
Choose National SEO Package if your business serves clients nationwide or world-wide.

Every Website Owner wants to be found on Google (don’t forget Bing and Yahoo etc.) or be on Page 1 of the Search Engines Results.
There are many Companies promising you Page One Rank on Google but the Reality is, there is only room for 20 or 30 Results on Page One and realistically NOT everybody can be there!
Personally I think Page One cannot be promised BUT there are a few things one can do to improve the Ranking of your Website.
Some Areas we have Control over and can adjust to improve Website Ranking such as Image Optimization, Page Loading Time, Clean Code, User Experience i.e. Navigation and so on, but some other Areas are beyond our Control such as Age of Domain Name, Server Response Time, Code of external links such as Google Maps or Facebook.
Do you want to be found locally or nationally or worldwide?
If you provide a Plumbing Service for example you will want to be found locally as it is highly unlikely that a Customer in another Country will ask for a Quote. Key Cutting Service is another example of a local Business.
But some E Commerce Site should be found internationally as you could sell Items from South Africa to a Customer in the UK.
Would you like a quote for your Website? Fill out the Form as best as you can with as many keywords and other Info and I will come back to you as soon as possible.
Seo work is NOT a one day job but requires at least a month of A/B Test and Analyzing. Results are also NOT immediately visible as the Search Engine will need to re-index your Site.



This form collects your name and email so that we can contact you if necessary.
   
PLEASE TICK THE BOX TO THE LEFT.

Optimizing and Preparing Your Images for your Website

optimize images before you upload

Optimize your Images before you upload

It is a good idea to pre-format images before they are uploaded to the website. This ensures that the image files are transferred in the quickest time, using the least amount of bandwidth and taking up the least amount of space on the server, potentially saving you time and money.

This is particularly important when you are dealing with a large number of images, either for galleries or product databases.

Your images may be supplied to you by your suppliers or a third party photographer. We recommend that you pass on the following specifications to ensure that your images are provided to you in the correct format.

Format

These formats are the most preferred file types you can use to post images:

  • JPEG – An old file type which has become the standard image of the Internet. JPEG images are compressed to give you quality images minus the bulk. Useful for large and medium-sized product or post images and photographs.
  • GIF – Lower quality images used for simpler images such as icons. GIF’s can also support animations. GIF’s must never be used for product images, or larger and more complex images and photos, such as posters and artworks. It is best used for line arts with solid areas of the same color, such as logos
  • PNG – Another popular file type for images, PNG is often larger than both GIF and JPEG as these compresses photos without losing detail. They have more colors than GIF, and does not degrade over time with multiple saves, unlike JPEG. Often, they are used for high quality company logos, or product images which require a transparent background. Do note that some older browsers don’t completely support this filetype.

File and Image Size

For optimal website loading

Uploaded images must (ideally) be less than 500 kilobytes (0.5 MB) in size. Images that are more than 20MB in file size may not be processed by the website, or may take a long time to load, which could deter customers from your site.

Image Size Recommendations

  • Ensure that image sizes are within post display area. For instance, if your website post’s display area is around 700px wide, your full-sized images should have a width of 700px or lower in order for it to fit your website display.
  • We recommend that images are sized and optimised to a format suitable for its use.
  • It is important to note, that when preparing images for your products, to ensure that the dimensions are all the same. For example, it is best to have all portrait images or all landscape images or all square images. If you have a mix of all three then the product category pages are not going to look uniform and tidy.

NOTE: Images can only be scaled down, not enlarged. If you enlarge a previously scaled down image, you’ll get a pixelated (grainy) version of that image.

Colour mode

If you are providing images in a JPEG format, you need to ensure that the colour mode is set to “RGB” as opposed to CMYK. Software designed for print graphics such as Photoshop allows you to export images in a “CMYK” colour mode. This mode is specifically for print and the web browser will display it differently, usually the colours in a CMYK JPEG will display much “brighter”.

Resolution

72 pixels / inch – The standard resolution for screen display.

Optimisation

If your images are to be saved in a JPEG format you will have the option of compressing the images. This compression is measured on a 1-100 or a 1-10 scale, depending on the software that you are using to format your images. 100 representing high quality but larger file size and 1 low quality and small file size.

When saving an image for web use, choose image quality of 60 – 80.
You will find images saved at less than 60 will have a noticeable blur but be small in file size. Images saved at 80 or greater will appear much sharper but the file size will be significantly higher.

Aspect Ratio

Aspect ratio is the proportional relationship between an image’s width or height. Simply put, it’s the width to height (width/height) ratio of the image.

Certain platforms automatically adjust, or simply allows you to adjust the aspect ratio of an uploaded thumbnail or collection images. Squarespace, for instance, lets you crop collection images to aspect ratio, while Zest generally has a fixed width for thumbnail images.

However, for platforms like Shopify, you will need to edit the aspect ratio using a third party photo editing tool before uploading your images to your e-commerce store, if you want your product images to appear in the same size.

Image Thumbnails

Depending on the platform your website runs on, or how it is set up, your product images can get automatically cropped as thumbnail images for your gallery or your product collection.
In some instances, your images will get zoomed in and cropped.

If you would like the thumbnail to show the subject matter in its entirety, you can add white spaces on the image sides. By adding a white space around the image, it retains the entire subject when it gets cropped into a thumbnail image for your collection or gallery.

Naming Convention

Image file names should have names that are alphanumeric only, with no characters such as $ or #. Instead of having spaces in the image name, use an underscore or dash instead eg. ideal_image_name.jpg

To improve your search engine rankings and make your images easier to manage, name images using relevant keywords. IE for the image of a children’s book, instead of using the names from the camera eg IMG0637.jpg rename it to be the full name of the book “the-cat-in-the-hat.jpg”

Image Alt Tags

Alt Tags (Alternative Tags) are designed to explain the details of an image for the users who can’t or choose not to view images on their browsers. Alt tags also help search engines understand the image content and index it properly for search results.

When processing large numbers of images use batch processing functions, supported by some advanced image edit software. Please see the help files of your image edit software for support and more information about this.

Brexit and Online Dispute Resolution

eu_online_dispute_resolution_brexit_issues

Important information regarding cases involving UK users

On 29 March 2019, the United Kingdom will withdraw from the European Union. In the event that no withdrawal agreement will be in place on that date (so-called “no deal-Brexit”), the UK’s withdrawal will have the following impact on the use of the European ODR platform:

After 29 March 2019

  • Consumers resident in the UK will no longer be able to submit a new complaint on the ODR platform. They will also not be able to act on any ongoing cases in the platform, whether to send it to a dispute resolution body, contact a UK ODR advisor, or receive an outcome.
  • Consumers resident in the EU or Norway, Iceland or Liechtenstein will no longer be able to use the ODR platform to complain about a UK trader or send their case to a UK dispute resolution body.
  • Traders established in the UK will no longer be able to access their ODR dashboard.
  • Traders established in the EU or Norway, Iceland or Liechtenstein will not be able to act on any ongoing cases concerning UK consumers in the platform or suggest UK dispute resolution bodies.
  • All users can no longer export any relevant complaint data concerning UK consumers or traders from their dashboard. Users have the possibility to export relevant complaint data before 29 March 2019.
  • All users will not be able to contact the UK ODR advisor. Please contact them before 29 March 2019.

For further information, please contact your national ODR advisor.

Email Spam

email spam

Email Spam-the Never ending Cat and Mouse Game

Today – as before – there is plenty of spam on social networks and in other types of online marketing, but most of us probably think of email when talking about spam. If you’re like me, battling email spam is a never-ending game of cat and mouse — tweaking spam filter settings, blacklisting and whitelisting domains, deleting emails that reach the In box, etc.
If your Website is build on the WordPress CMS System and you are using the popular Contact Form 7 Plugin for your Contact Form then here are some additional solutions apart from the build in re Captcha Integration.

First off – Should You use all the anti-spam methods recommended here?

In a word, no. I do NOT recommend that you implement ALL of the methods suggested in this article. A WordPress website should be kept as clean and minimal as possible behind the scenes, and you should not install unnecessary plugins.
Instead, I recommend using trial and error to experiment with these solutions – whether you’re a WordPress expert or a novice.If you need Help with any of these methods please contact me. Track how much contact form spam you receive after implementing one or two methods, and make changes until you are happy. Install Akismet as a starting point, and take it from there.

Using Contact Form 7’s in-built anti-spam measures

You’ll find a lot of articles recommending CAPTCHA and quiz plugins that work with Contact Form 7. Most of these are unnecessary as it’s better to use the features already built into the Contact Form 7 WordPress plugin.

Quiz

Simple quizzes are becoming a popular way to combat contact form spam. They work by asking the user a simple question such as “Which is bigger, 2 or 8?” Bots can’t answer this question. As a result, only people who enter the correct response can submit the contact form.

To add a quiz, edit your contact form and click the Generate Tag dropdown. Paste the shortcode that appears below into your contact form. It will look something like this:

[quiz capital-quiz "Which is bigger, 2 or 8?|8"]

2. Minimum character count

The WordPress website featured in this article received a lot of spam contact forms with 2-digit messages – usually a number. I have no idea what they were trying to achieve, but it’s obviously a popular type of spam at the moment.

If all your spam messages follow an obvious pattern, you can block them by setting up your contact form to block messages that meet this pattern. In this case, I used the Max and Min Length options in Contact Form 7 to require messages to be more than 20 characters long. Genuine inquiries will usually provide more than 20 characters, so this blocks bots without frustrating real users.

The Message/Comments field will look something like this:

[textarea* your-message minlength:20 maxlength:500]

3. Akismet

Akismet has a reputation as the best WordPress anti-spam plugin. Not everyone knows that it works with Contact Form 7 as well as blog comments.

Once you have activated the Akismet WordPress plugin and followed the on-screen instructions to add your API key (free for non-profit-making website, small monthly fee for business sites), you need to do a bit of extra config to make it talk to Contact Form 7 – see https://contactform7.com/spam-filtering-with-akismet/.

In my tests, Akismet stopped about 70% of the Contact Form 7 spam but not all of it. It worked well in conjunction with some of the other solutions mentioned in this article.

4. Contact Form 7 Honeypot

Contact Form 7 Honeypot is a WordPress plugin that adds a hidden field to your contact form. Real users won’t complete it because the field is invisible. However bots won’t know this and will fill it in. This allows the plugin to recognize them as bots and block their submission.

After you have installed and activated the Contact Form 7 Honeypot WordPress plugin, use the Generate Tag option to create a honeypot shortcode to insert into your contact form. It will look something like this (Contact Form 7 recommend changing the ID to something unique, so replace 531 with something else):

[honeypot honeypot-531]

GET CONTACT FORM 7 HONEYPOT

5. Really Simple CAPTCHA

The Really Simple CAPTCHA WordPress plugin was created by the developer of Contact Form 7 so they work together seamlessly. The plugin allows you to add a CAPTCHA to your contact form. It’s designed to prevent bots from submitting forms on your WordPress website.

Once you have installed and activated Really Simple CAPTCHA, insert a CAPTCHA tag into your Contact Form 7 form. (Click the Generate Tag dropdown to see the available options and create a customized tag to paste into your form.) It will look something like this:

[captchac captcha-14]

Further instructions at https://contactform7.com/captcha/.

Please note that CAPTCHAs are becoming slightly old fashioned and are not great for user-experience. They also require particular features to be enabled on your server, which may not be in place for your WordPress website.

I would recommend adding a quiz first (see above), and only trying CAPTCHA if this doesn’t work. The two methods basically do the same thing. They prevent automated bots from submitting your website contact form – so you shouldn’t need both.

GET REALLY SIMPLE CAPTCHA

What worked for me

All WordPress websites receive spam in slightly different ways. What works for one website may not work for another.

When I had to stop Contact Form 7 spam on a WordPress website, I immediately achieved a huge reduction in spam simply by installing Akismet. The spam messages reduced from dozens per day to 5-10.

I fixed the problem completely by combining Akismet with the Contact Form 7 Honeypot plugin, a quiz and minimum character count.

If you just want to add one method to reduce Contact Form 7 spam, then I recommend Akismet. This is the best standalone solution as it’s so powerful and comprehensive. You can use it whether you’re a WordPress expert or a beginner. It can make a real difference to your WordPress contact form spam.

GET AKISMET

GPS Failures and Google Translate Failures

Whilst most people are familiar with GPS Failures gps-failure, there are also many Google Translate Failures and SOME turn out to be quite funny, even embarrassing for the Website Owner.
If you have and Estate Agency Website advertising Property to a multi national potential Client Base do you REALLY want to rely on Google Translate to advertise your Properties?
Google Translate HAS become better over time and your Website Visitors will probably get the general meaning of the the translate, BUT often the wording is wrong way round or the sentencing does not make much sense to native speakers.

Tripadvisor Widget for your Website (or not?)

tripadvisor-review-widgets

Lets imagine you’re a hotel or restaurant owner and your hotel or restaurant has got very good ratings on TripAdvisor.  You might think “We’re flying here – how can we use this to our advantage?”

You have probably seen some of their widgets on various Websites either with Reviews or Accolades about that particular establishment.  These Widgets are bits of code that you integrate into your hotel website to show off your TripAdvisor Reviews or Accolades etc.

Great!  But hang on a minute – you rarely get something for nothing in this world, and TripAdvisor knows a thing or two about marketing (especially themselves).  So what is the catch here?

First issue is, TripAdvisor widgets include a whole bunch of text links to TripAdvisor. How does this help TripAdvisor or harm you?
Because it provides them with inbound keyword links using your hotel or restaurant name, increasing the chances that TripAdvisor will rank highly for search results for your establishment.  You can test or see this easily by entering your own Restaurant Name into Google Search. Chances are the TripAdvisor Listing about your Place come even BEFORE your own Restaurant or Hotel Listing.
So by using a TripAdvisor widget on your site you’re boosting TripAdvisor in the search engines, and possibly harming your own site’s rankings.

TripAdvisor

Second issue is, once someone leaves your site through that link, they will see listings of TripAdvisor ads pushing your competitors.  By sending them to your TripAdvisor page, you might easily lose a booking.

The third issue applies to the widget that shows snippets of actual reviews.

Not only does this one give TripAdvisor link juice, but it also displays content over which you have no control.

If you have a great listing on TripAdvisor and want to use it to your advantage, think hard before using a widget.  You might decide to go ahead anyway, but it’s best to be aware of what the widget is REALLY for – to promote TripAdvisor.

Be creative – there are ways of capitalizing on a high TA ranking without shooting yourself in the foot.

The easiest and safest way is to just copy your Reviews FROM the TripAdvisor Site and add them manually to your own Website. I admin this is not as convenient as their Widget but you will show your good Reviews, you have total control over the content you display AND potential Customers will not leave your Site.
I admit I have placed TripAdvisor Widgets myself on a number of Customer Websites, because they asked for it and of course each can do or choose as they please.
If you need help placing your Reviews manually on your Website please leave a message or if you would like to comment please do so below.

Image ALT Tags

Alt Tags

What are Image ALT Tags and are they important?

Alt text (text that describes an image) improves accessibility for people who can’t see images on web pages, including users who use screen readers or have low-bandwidth connections.

Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to use an image as a link.

When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.

  • Bad (missing alt text): <img src="puppy.jpg" alt=""/>
  • Bad (keyword stuffing): <img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever  labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>
  • Better: <img src="puppy.jpg" alt="puppy"/>
  • Best: <img src="puppy.jpg" alt="Dalmatian puppy playing fetch"/> 

In the above examples you can see that in the first option there is NO ALT Tag at all defined. In the second option there are too many ALT Tags (also known as Keyword Stuffing) resulting in a possible Google Penalty for the Website.
The third option is acceptable but does not say too much about the Image.The fourth Option is the best as it describes the Image perfectly.Google and other Search Engines will be able to pick up this text.

Camera Images often save Image Names as something like  5370_576.jpg in the DCIM (Digital Camera Images) Folder.An Image Name like that does not mean anything to anybody let alone the Search Engines.
Best Practice would be to rename the Image into something more descriptive and relevant as described above.

Real Estate, Property Websites often overlook this important aspect of Search Engine Optimization (SEO) as Property Sites upload many Images for each Property.
Instead of having an Image Name of 5370_576.jpg , why not rename it to second_bedroom.jpg or view_from_the_balcony_towards_mountains.jpg
Requires a bit of manual work but will be worth your while for SEO Purposes.
If you need help with renaming your Images please contact me.

Facebook LikeJacking

likejacking

And NO, Starbucks isn’t giving away free vouchers on Facebook
1. Via a Webpage
“Likejacking” is a Facebook-specific version of an attack called “clickjacking.” The purpose of the attack is to get you to click items on a webpage without your knowledge.

Facebook attackers present a web page that actually has two layers. The back layer is designed with a Facebook “Like” button configured to follow your mouse cursor. The front layer shows whichever lure you are unfortunate enough to be tricked by. No matter where you click on the webpage, whether it be “One of the craziest ways to eat a banana” or “101 Hottest Women in the World,” you are actually clicking the Facebook Like button and further spreading the spam.

The earliest instances of likejacking seemed to be a proof of concept that the attack would actually work. Since those first attacks, likejacking has evolved into a money-making scheme through a technique called affiliate marketing. Affiliate marketing pays the affiliate for every person who views an ad, signs up for a service or registers on a given site. We have yet to see these attacks lead to malicious content, but it is only matter of time until they do.

One reason this attack works is that Facebook does not require any confirmation when you click the Like button. Though confirmation would not entirely prevent the attack, it would complicate the attack and potentially discourage its active exploitation.

Users should carefully review their wall posts if they were tempted by and clicked through one of these scams. 
Reviewing installed Facebook applications periodically is also a smart idea to defend against many of the ways users are victimized on Facebook.

2. Via a Facebook Post

Here are a few common examples of likejacking:

  • An image of a sick or injured child with text claiming that Facebook will donate € 1.00 toward the child’s care for every like.
  • A false offer for a free voucher or gift card. These have included offers of € 50.00, € 100.00 and € 250.00 give-aways from certain well known mostly international Companies.
  • A bogus offer for a free iPad, iPhone or other popular electronic device.
  • An image of an attractive young woman along with a compelling message such as “The Prom Dress That Got This Girl Suspended From School.”
  • An Invitation to help some abandoned or mistreated animal.

Unfortunately these Posts play on peoples emotions and are therefor fairly effective.

To protect yourself from likejacking, security experts recommend that you use caution in clicking, liking or sharing posts and be extremely skeptical about any free offers.

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