Image ALT Tags

Alt Tags

What are Image ALT Tags and are they important?

Alt text (text that describes an image) improves accessibility for people who can’t see images on web pages, including users who use screen readers or have low-bandwidth connections.

Google uses alt text along with computer vision algorithms and the contents of the page to understand the subject matter of the image. Also, alt text in images is useful as anchor text if you decide to use an image as a link.

When choosing alt text, focus on creating useful, information-rich content that uses keywords appropriately and is in context of the content of the page. Avoid filling alt attributes with keywords (keyword stuffing) as it results in a negative user experience and may cause your site to be seen as spam.

  • Bad (missing alt text): <img src="puppy.jpg" alt=""/>
  • Bad (keyword stuffing): <img src="puppy.jpg" alt="puppy dog baby dog pup pups puppies doggies pups litter puppies dog retriever  labrador wolfhound setter pointer puppy jack russell terrier puppies dog food cheap dogfood puppy food"/>
  • Better: <img src="puppy.jpg" alt="puppy"/>
  • Best: <img src="puppy.jpg" alt="Dalmatian puppy playing fetch"/> 

In the above examples you can see that in the first option there is NO ALT Tag at all defined. In the second option there are too many ALT Tags (also known as Keyword Stuffing) resulting in a possible Google Penalty for the Website.
The third option is acceptable but does not say too much about the Image.The fourth Option is the best as it describes the Image perfectly.Google and other Search Engines will be able to pick up this text.

Camera Images often save Image Names as something like  5370_576.jpg in the DCIM (Digital Camera Images) Folder.An Image Name like that does not mean anything to anybody let alone the Search Engines.
Best Practice would be to rename the Image into something more descriptive and relevant as described above.

Real Estate, Property Websites often overlook this important aspect of Search Engine Optimization (SEO) as Property Sites upload many Images for each Property.
Instead of having an Image Name of 5370_576.jpg , why not rename it to second_bedroom.jpg or view_from_the_balcony_towards_mountains.jpg
Requires a bit of manual work but will be worth your while for SEO Purposes.
If you need help with renaming your Images please contact me.

Facebook LikeJacking

likejacking

And NO, Starbucks isn’t giving away free vouchers on Facebook
1. Via a Webpage
“Likejacking” is a Facebook-specific version of an attack called “clickjacking.” The purpose of the attack is to get you to click items on a webpage without your knowledge.

Facebook attackers present a web page that actually has two layers. The back layer is designed with a Facebook “Like” button configured to follow your mouse cursor. The front layer shows whichever lure you are unfortunate enough to be tricked by. No matter where you click on the webpage, whether it be “One of the craziest ways to eat a banana” or “101 Hottest Women in the World,” you are actually clicking the Facebook Like button and further spreading the spam.

The earliest instances of likejacking seemed to be a proof of concept that the attack would actually work. Since those first attacks, likejacking has evolved into a money-making scheme through a technique called affiliate marketing. Affiliate marketing pays the affiliate for every person who views an ad, signs up for a service or registers on a given site. We have yet to see these attacks lead to malicious content, but it is only matter of time until they do.

One reason this attack works is that Facebook does not require any confirmation when you click the Like button. Though confirmation would not entirely prevent the attack, it would complicate the attack and potentially discourage its active exploitation.

Users should carefully review their wall posts if they were tempted by and clicked through one of these scams. 
Reviewing installed Facebook applications periodically is also a smart idea to defend against many of the ways users are victimized on Facebook.

2. Via a Facebook Post

Here are a few common examples of likejacking:

  • An image of a sick or injured child with text claiming that Facebook will donate € 1.00 toward the child’s care for every like.
  • A false offer for a free voucher or gift card. These have included offers of € 50.00, € 100.00 and € 250.00 give-aways from certain well known mostly international Companies.
  • A bogus offer for a free iPad, iPhone or other popular electronic device.
  • An image of an attractive young woman along with a compelling message such as “The Prom Dress That Got This Girl Suspended From School.”
  • An Invitation to help some abandoned or mistreated animal.

Unfortunately these Posts play on peoples emotions and are therefor fairly effective.

To protect yourself from likejacking, security experts recommend that you use caution in clicking, liking or sharing posts and be extremely skeptical about any free offers.

Divi Theme based Website Design

divi wordpress theme

Do you have a LOCALBIZ?
Template (Theme) based Websites from € 150.00 once off.Fully customizable to YOUR Business.Build with DIVI the MOST popular WP Theme.

Divi Theme based Websites
If you just need a simple Internet Presence.
€ 150.00 Theme or Template based Website
You get:
Fully functional Small Business Website Designed
Home Page, About Us Page, Services Page, Single Service Page, Contact Us Page.
Can be adjusted to ANY Type of Business
All Colours, Fonts, Text, Images editable via secure password protected admin Backend.
Demo Here: http://www.demo.domainpark.co.za
Use the Contact Form for details.

Customize to your specific Business.

Contact Form Included.

Advertise your Strong Points.

Upload and publish your own Images, Videos and Company Profile.

Add your Customers Testimonials.
Easy to self manage via a password protected admin back end.Free Setup of WordPress CMS on your or our Hosting Account.

The Importance of adding ‘fresh’ content.

add new content on a regular basis

Content is King!

content is kingAdding new Content to your Website on a regular basis is important for SEO Purposes.If you are using WordPress CMS for your website you could use POSTS to add a weekly new Article to your Site. WordPress PAGES are more suited for static Content such as the Contact Us Page or the About Us Page and are not frequently updated.
If you are using the Joomla CMS the same applies. Just add new Articles and link them to the relevant Category.

1) It helps drive traffic to your website.

  • Your Customers could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
  • You could pay for traffic by buying an email list, blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know.
  • You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.

So, how can you drive any traffic? In short: blogging, social media, and search engines. Here’s how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?

Blogging can help solve both of those problems.

Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content was added.

Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.

So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that.

2) It helps convert that traffic into leads.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free e books, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitor fills out form, submits information, and receives the free offer

If you scroll down in this blog post, you’ll see a call-to-action button.
That is how you turn that traffic coming to your blog into leads for your sales team.

Note: Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month.

3) It helps establish authority.updated your website content

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?

“Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
  • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.

4) It drives long-term results.

You know what would be cool? If any of the following things helped you drive site traffic and generate new leads:

  • Trip to Canary Islands
  • Going to the gym
  • Sleeping

Good news, though! That’s what blogging does — largely through search engines. Here’s what I mean:

Let’s say you sit down for an hour and write and publish a blog post today. Let’s say that blog post gets you 100 views and 10 leads. You get another 50 views and 5 leads tomorrow as a few more people find it on social media and some of your subscribers get caught up on their email and RSS. But after a couple days, most of the fanfare from that post dies down and you’ve netted 150 views and 15 leads.

It’s not done.

That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.

Other Areas to consider for good Ranking:

  • A good relevant to your Business Domain Name
  • Relevant, interesting, fresh Content
  • Alt Tags for your Images
  • Seo Friendly Image Titles
  • Optimized for Web use Images
  • Internal Sitemap
  • Site structure

This Post was first published on 10 Sept. 18 but updated and re published.

Online Shop with WordPress and WooCommerce

https://themeisle.com/wordpress-themes/ecommerce/">WordPress theme

Both WordPress and WooCommerce are Free and Open Source

If you’re wondering how to start an online shop, you need to read this guide. It will walk you through how to create a powerful e-commerce site with the world’s most popular web platform.

How to Start an Online Store With WordPress:

1. Use your Personal Passion To Fuel Niche Selection

Almost every successful entrepreneur I’ve crossed paths with attests to the fact that passion is the secret ingredient to the high-roller lifestyle they enjoy. And building an online store takes a lot of passion – with years of effort required (in many cases) before you’ll make enough to pay yourself a meaningful salary.

To find a product that overlaps with your personal passion:

  • Analyze your past shopping habits. Why do you purchase the items that you do, and which ones excited you the most?
  • Try out a few different product categories. Is there something in your local shops or online that interests you?
  • How do you want to impact people’s lives? Which products can you sell to help impact others in this way?
  • What do you find yourself doing in your free time? How can you monetize these hobbies with your online shop?

The more specific your niche, the more you’ll be able to let your passion shine through online and offline.

2. Catchy Domain Name

Very Important! Your domain name is how your customers find your website. If they hear about you somewhere, will it be easy for them to remember your name? Will it be easy for Google to use your domain to identify what your site sell?

Here is how I would recommend picking a domain name:

  1. Do keyword research. Domains that include these will be helpful for ranking on Google.
  2. Keep your domain short to minimize mistypes by customers.
  3. Secure all domain extensions (.com, .net, etc.) to keep copycats at bay.
  4. Avoid words with multiple spellings. For example, “site” and “sight” sound the same over the phone.
  5. Avoid hyphenated domain names. Your customers will forget the hyphen or when writing the domain Name and underlining it the hyphen might not be visible at all.
  6. Consider alternate meanings or interpretations. Think about goofy, or immature interpretations of your domain name.
  7. Make it easy to say. If a toddler can’t say it, it’s no good.

To help you with generating an original – and even more important – an available domain name, try using a domain generator tool. The combinatory algorithms will present interesting new options to choose from, while the domain availability checkup will suggest available extensions.
Start by finding available Domain Names here. If you find one still available for Registration but are NOT Ready for a Website you can register the Domain Name so long and Park if for Free on our Domain Name Parking Website until you want to use it.

3. Create a Business Plan

When learning how to start an online shop with WordPress, you need to create a comprehensive business plan for your company that lays out exactly how you envision.Planning ahead will save you time later on in the design process:

  • selecting products to sell,
  • acquiring inventory,
  • creating your website,
  • marketing your website,
  • growing your market share,
  • remaining compliant with legal requirements,
  • handling taxes and other operating costs.

Even if you don’t need an outside investor to fund your dream, a plan will help you stay on track and focus your efforts. You will also find that as you write your business plan, other problems and ideas that hadn’t occurred to you will help focus your efforts in a more productive way.

4. Set up WooCommerce

WordPress (Content Management System or short CMS) creates a powerful foundation for your site. WooCommerce (a free Plugin) transforms your WordPress site into an e-commerce powerhouse – and the base package is free. Even without paid plugins, you can implement the best elements of e-commerce design on all of your most important pages.

Setting up WooCommerce and listing your first product for sale isn’t complicated:

  1. Select a host for your site that offers a package designed for WordPress (the foundation of WooCommerce). Pay attention to their security and performance metrics – if you can’t find them, it’s time to look at a different host. And don’t forget about customer service – if something goes wrong, you need fast, competent help.
  2. Download and install the WooCommerce plugin for WordPress. Answer the questions in the setup wizard to get your site up and running in less than 5 minutes.
  3. Select, install and customize a WordPress theme that’s fully compatible with WooCommerce.
  4. Use the Product Tab in your WordPress Admin center to add your first product. It will guide you through the process, step-by-step.

5. Selecting a WooCommerce Friendly Theme for WordPress

Your theme decides the entire layout and feel of your site. Finding a great theme that invites browsers to become buyers is worth taking a little extra time.

ShopIsle

ShopIsle is a powerful WordPress theme because it is clean and clearly features products in a way that scores engagements. A grid of large pictures, with core information below, encourages customers to quickly browse and click on what interests them.

And, it’s fully compatible with WooCommerce, right out of the box. The responsive design is fully compatible with screens of all sizes – letting your customers shop how and where they feel most comfortable.

There’s a free and paid version. You can check this video-guide to start an online store with ShopIsle Pro on our YouTube Channel.

Storefront

Storefront is the official WooCommerce theme. It’s optimized to work with the platform out the box and provides you with some nice presentation and design choices. Storefront itself is free, but there are also loads of other paid add-ons and customization.

Perhaps the only downside with this one is that of originality – when using it, you’re making your store look like many other e-commerce stores running the same theme.

Congratulations, at this stage you’ve selected a host, installed WordPress and the WooCommerce plugin. Now it’s time to really unlock the potential of your store with some additional plugins. Here are the ones I always use:

Yoast SEO

Yoast SEO helps me to understandyoast seo whether the content on my WordPress site is easy to read – for both humans and search engines.

It tells me this with a simple red, orange or green dot in my “Posts” page.
I can also set specific parameters for how my content shows up in search results – with quick edits to the slug, meta description and content title. This is powerful for keyword purposes. And for the content within a post, the tool grades my writing and provides specific recommendations at the bottom of the page.
Yoast SEO Analytics

OptinMonster

OptinMonster is like a steroid shot in theOption Monsterarm of your email marketing campaign. As visitors browse your site, you can prompt them to sign-up for your newsletter. This gives you their contact information, and an opportunity to build a relationship with them.
If you have the ability to directly communicate with a target customer, on-demand, without having to pay for a PPC or retargeting campaign, you’ve got a serious opportunity for future sales.

Freshdesk

As you build up your customer base, it’s important that you provide them with amazing online customer service.

Freshdesk allows you to create searchable knowledge bases where customers can help themselves. And, if they need to reach you, Freshdesk’s ticketing system helps you keep customer requests organized, and helps your customer feel like their questions are being attended to.
Freshdesk is NOT free but a paid Extension.
The annual cost for Freshdesk ranges from $79 to $199, depending on your needs.

6. Attract With Content and SEO

“If you build it, they will come.” Field of Dreams was an excellent movie, but if they were talking about e-commerce, they would have changed the catch-phrase to: “If you write a lot, in an SEO-friendly way, they will come.”

You need search engines to send motivated customers, ready to make a buying decision to your online store. The way that you do this is with content – lots of content.

Here’s how you can use SEO friendly content to score new customers:

  1. Take the keywords from your business plan and put them into a tool like Ahrefs to see which keywords trigger product ads.
  2. ahref

  1. Do additional research to find keywords appropriate for each product, or category on your site.
  2. Be highly selective when choosing your first keywords, I would focus on the top ten then go from there.
  3. Create blog articles that teach about how customers can use your products. Focus on things that are helpful. Taking complex answers and breaking them down into easy-to-understand guides will go a long way.
  4. Ensure every page on your site has appropriate:
    1. Page titles,
    2. Meta descriptions,
    3. URL slugs,
    4. Image alt tags,
    5. Content that’s easy to read.

7. Grow Traffic with Facebook Ads

When you are shopping for a product or service, who do you trust? Chances are, you’ll ask a few of your friends what they own, and whether or not they love their products. Social selling is a way to cash-in on a shopper’s instinct to trust their friends and family.

Advertising your brand’s Facebook Page, or promoting a Facebook ad for a particular page of your website is an excellent way to inject your brand into your customer’s newsfeed.
Read about the different Ads, Promotions or Campaigns you can run on Facebook.

Create targeted Facebook ads to engage the ideal customers for your products. And, as you post on your blog, you can share links with catchy Facebook posts to help drive traffic. Just make sure your list is targeted.

You can start your own online store using WordPress and WooCommerce, it’s easy!

If you have any questions about how to start an online store with WordPress, I’d love to chat with you in the comments section below or send me an email from my Contact Form!

Website Design Special

website design special

I am offering an inexpensive website design service using WordPress to help accomplish all of your online goals! I’ll design a new WordPress Website for only € 200.00. Online Stores only € 275.00.AND YOU GET YOUR DOMAIN NAME (.com,.net,.eu subject to availability) for free for the first year.

wordpress websitesWordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new milestone: It now powers 25 percent of all sites across the web.

WordPress is ready for the mobile web. With 53% of Internet users accessing web content on their mobile devices, websites can no longer be designed for just a desktop/laptop screen. If your website doesn’t look great and work well on a smartphone or tablet your customers will skip your site and go somewhere else.

WordPress is over ten years old. During the past decade WordPress has been refined, tested, and enhanced. In the process it has evolved into the “world-class” website publishing system.

And… with me, you’ll work directly with your “personal” designer to ensure you’re getting the results you want!

Need an Online Store Instead? Click HERE.

My Website Design Package Includes:

  • Professionally designed WordPress website – Only € 200.00.
  • A dedicated Design Coordinator.
  • A full professional “Responsive” Website developed with the industry leading Content Management System – WordPress.
  • You can use our “recommended”, customized WordPress theme or alternately, choose a free theme from WordPress.org.
  • And… Loginizer and WordFence is installed and configured “Free of Charge” for “Brute Force” protection against online potential threats. Loginizer is actively used by more than 300,000+ WordPress websites.

Design Process:

  • I will contact you to begin the design process within 24-48 hours.
  • I’ll develop up to 5 initial pages of content (additional pages may be purchased).
  • Expect a “first draft” within 1 week of me receiving your “Engaging and Thought Provoking Content” i.e. Logo, Photos, Short and Pointed Text, etc.
  • Revisions are included beyond the first draft.
  • Expect a “next to final” version within 2 weeks – not guaranteed, but it’s a typical timeline.
  • And… you’ll have full control and ownership of your site upon completion.

Optional Add-On’s:

  • Yoast SEO – the most complete WordPress SEO plugin that exists today Free Install.
    Easily optimize your WordPress site for the search engines with one plugin. Real time content analysis functionality and many more features to streamline your site.
  • WordPress Training Videos – Continually updated training videos for WordPress, Yoast, WooCommerce and Jetpack. Up to 90 WordPress video tutorials right within your WordPress dashboard.

★★ What’s the Catch? ★★

I simply ask that you sign up for our Starter Hosting Plan at only € 60.00 per year. That’s it. And… you have to host your website somewhere. Why not with us. You won’t be disappointed.

Get Started Today!

Of course:If you are NOT ready for a Website yet but have found an awesome Domain Name still available for Registration you do not want to loose, you can just buy the domain name and park if for free on our domainparking website to be used later on either for a Website or Re Sale.Click here to see how it works.

Online Shop Design Special

website design special

I am offering an inexpensive website design service using WordPress to help accomplish all of your online selling goals! I’ll design a new WordPress Online Shop using WooCommerce for only € 275.00.

wordpress websitesWordPress, long known to be the No. 1 content management system (CMS) in use online, has reached a new milestone: It now powers 25 percent of all sites across the web.

And WooCommerce powers nearly 30% of all online stores. It’s a “powerful” combination.

And WordPress with WooCommerce is ready for the mobile web. With 53% of Internet users accessing web content on their mobile devices, websites can no longer be designed for just a desktop/laptop screen. If your website doesn’t look great and work well on a smartphone or tablet your customers will skip your site and go somewhere else.

WordPress is over ten years old. During the past decade WordPress has been refined, tested, and enhanced. In the process it has evolved into the “world-class” website publishing system.

And… with me, you’ll work directly with your designer to ensure you’re getting the results you want!

My Website Design Package Includes:

  • Professionally designed WordPress Online Store – Only € 275.00.
  • A dedicated Design Coordinator (me:)).
  • A full professional “Responsive” Online Store developed with the industry leading Content Management System – WordPress and WooCommerce.
  • I will add up to 10 products to your online catalog. Afterwards, you will have the ability to add more products.
  • And… Loginizer and WordFence is installed and configured “Free of Charge” for “Brute Force” protection against online potential threats. Loginizer is actively used by more than 300,000+ WordPress websites.

Design Process:

    I will contact you to begin the design process within 24-48 hours.

  • I’ll develop up to 5 initial pages of content (additional pages may be purchased) and add up to 10 products to your catalog.
  • Expect a “first draft” within 1 week of me receiving your “Engaging and Thought Provoking Content” i.e. Logo, Photos, Short and Pointed Text, etc.
  • Revisions are included beyond the first draft.
  • Expect a “next to final” version within 2 weeks – not guaranteed, but it’s a typical timeline.
  • And… you’ll have full control and ownership of your site upon completion.

Optional Add-On’s:

  • Yoast SEO – the most complete WordPress SEO plugin that exists today. A “Must Have” for optimal search engine visibility. Easily optimize your WordPress site for the search engines with one plugin. Real time content analysis functionality and many more features to streamline your site.A Premium Version is optionally available.
  • WordPress Training Videos – Continually updated training videos for WordPress, Yoast and WooCommerce. Up to 90 WordPress video tutorials right within your WordPress dashboard.

★★ What’s the Catch? ★★

Why so cheap? I simply ask that you sign up for our E commerce Annual Hosting Plan at only € 75.00 per year. That’s it. And… you have to host your Online Store somewhere. Why not with us. You won’t be disappointed.

Get Started Today!

Of course:If you are NOT ready for a Website yet but have found an awesome Domain Name still available for Registration you do not want to loose, you can just buy the domain name and park if for free on our domainparking website to be used later on either for a Website or Re Sale.Click here to see how it works.

GDPR and Google Analytics

gdpr and google analytics

One aspect of the GDPR is that its no longer allowed to track Google Analytics on a per IP basis (which is what it does by default).
One solution is to “anonimize” the IP before its sends it to their (Google’s) servers. To comply with this you can adjust the built-in Analytics feature ; all IPs will be anonimized per these instructions; https://developers.google.com/…/analyticsjs/ip-anonymization) .
If you are concerned about Privacy or your GDPR Status and need Help with implementing this please get in touch.

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